Insights

You may be thinking that your organization’s website is a few years old and it’s probably time to plan and budget for a whole new website, but what if we told you that maybe you don’t need a whole redesign?

Google launched the most recent update to its measurement platform for web analytics, named Google Analytics 4 (GA4) in the fall of 2020. Does your digital marketing strategy rely on Google Analytics? Are you wondering if you should switch to the new platform?