Category
Company/Client
Subheader #1
Eaton Realty's Journey to Drupal 9 with Enhanced UI/UX and ADA Compliance
Subheader #2
Eaton Realty, a leader in real estate services, prides itself on offering top-notch property management, sales, and customer service. With a deep understanding of the real estate market and a commitment to innovation, Eaton Realty is dedicated to providing exceptional experiences for buyers and sellers.
Published on
Slides
Eaton Home Realty
Eaton Realty Listing
Eaton Realty Blog
Eaton Realty Listing
Eaton Realty Responsive
Eaton Realty Mobile
Challenge

With an outdated Drupal 7 platform, Eaton Realty sought to upgrade to Drupal 9 to leverage its advanced capabilities. Moreover, a custom home listing feature with advanced search filters was necessary to offer clients an easy and user-friendly way to browse properties. This was complemented by transitioning from a RETS-based MLS to an MLS Grid-based integration, allowing us to easily pull data from the MLS Grid. A custom design was required to improve user interface (UI) and user experience (UX) tailored to the real estate industry's specific needs to increase conversion rates.

Outdated Drupal

The update to Drupal 9 was a strategic move towards leveraging the latest web technology for enhanced performance, security, and scalability. We carefully analyzed Eaton Realty's existing digital infrastructure, identifying critical components and data needed to transition with minimal downtime and without losing data or functionality.

Improving User Experience

The focus was creating an intuitive, engaging user interface (UI) that simplifies the property search and browsing experience. Inclind achieved this by incorporating responsive design elements, ensuring the website's optimal performance across various devices and screen sizes. Attention to detail in the user interface design, such as strategic placement of search filters and property listings, enhanced user engagement, and ease of navigation.

ADA Accessibility

This commitment to accessibility meant rigorously adhering to web standards that guarantee the website is usable by people with a wide range of disabilities. By integrating accessibility features such as keyboard navigation, screen reader compatibility, and color contrast adjustments, we ensured that the website was more inclusive and aligned with legal standards.
Solution

Each solution was carefully crafted to meet Eaton Realty's specific needs, ensuring a modern, efficient, and user-friendly digital presence that stands out in the competitive real estate market. With a successful Drupal migration and implementation of a decoupled front-end architecture, we were able to provide a web solution that meets Eaton's needs.

Drupal Migration

This migration provided a more secure and scalable version of its CMS platform, enabling Eaton Realty to better manage its content and digital assets. Inclind's expert team ensured a smooth transition, preserving the integrity of existing data and functionality while unlocking new features and efficiencies offered by Drupal 9.

Decoupled Front-end Architecture

Implementing a decoupled front-end architecture allowed for greater flexibility and improved user experience. This approach separates the back-end content management from the front-end user interface, resulting in faster page loads, more dynamic content updates, and a more responsive website. This architecture enables better integration with various APIs and services, offering a more cohesive and interactive user experience. We also used Next.js as our framework to deliver a scalable and future-proof digital solution.

The blazing fast user experience includes:

  • Map based search with advanced filtering
  • Conversion friendly listing pages
  • CRM integration for lead capture
  • Similar listing engine
  • Automated Neighborhood landing pages
  • Favorite listing feature
  • Visitor registration & dashboard
  • SEO friendly blog

RETs-based to MLS Grid-based Integration

Transitioning from a RETS-based to MLS Grid-based integration gave us the means to pull the data easily for Eaton Realty. This modern integration system streamlined the process of updating and managing property listings, ensuring more accurate and up-to-date information for users. The MLS Grid-based integration also provided a more robust and reliable platform for handling large volumes of real estate data, enhancing the overall efficiency of the website.

Ongoing Support and Maintenance

Recognizing the importance of keeping the website up-to-date and functioning optimally, Inclind has committed to providing Eaton Realty with ongoing support and maintenance. This includes regular updates, security patches, and technical support to ensure the website remains secure, efficient, and aligned with the latest web standards and technologies.

Custom Design

A custom design reflected Eaton Realty's brand identity and enhanced the user experience. Inclind focused on creating a user-friendly interface that resonates with Eaton Realty's audience. The design emphasized ease of navigation, aesthetic appeal, and alignment with Eaton Realty's branding, ensuring a memorable and engaging online experience for visitors.

Hotjar Implementation

Incorporating Hotjar provided valuable insights into user behavior and website performance. This tool allows for tracking user interactions, such as clicks, scrolls, and mouse movements, offering a deeper understanding of how visitors engage with the website. These insights are instrumental in making data-driven decisions to optimize the user experience and interface continuously.

Recaptcha Integration

To enhance website security and user trust, Inclind integrated Google's reCAPTCHA system. This helps to prevent spam and abuse by distinguishing human users from bots. Eaton Realty's online forms must ensure a secure experience for legitimate users while blocking malicious activities.
Result

Inclind significantly enhanced Eaton Realty's digital presence through a strategic Drupal 9 migration, implementing a decoupled front-end for improved performance and user experience. The transition to an MLS Grid-based system modernized home listings and searches while custom design work aligned closely with the brand's identity. Additionally, Inclind integrated Hotjar for user behavior insights and Google reCAPTCHA for increased security, supplemented by ongoing support and maintenance to ensure continuous website optimization and performance.

 

Client Quote: 

"Our old website was slow and was running an older version of Drupal that was due for an upgrade. We've struggled with previous web development vendors that needed to be equipped to handle our site's complexities, which cost us financially and required an enormous amount of time to get the site to the finish line."

I vowed not to repeat past mistakes when choosing our next vendor, and I'm glad we found Inclind. The team took their time to understand the project's scope and set expectations. The project was expensive. As a company, it's the most costly marketing project we've ever undertaken -- but at the end of the day, "you get what you pay for" holds true. We're proud to now have a high-performance website that is accessible and editable and delivers the same high-quality experience to our clients online as we provide in person."

 

Shawn Eaton  
Director of Operations

Author
Nick Bumgarner
Article Type
Case Study
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With a successful \u003Ca href=\u0022\/services\/drupal-websites\u0022\u003EDrupal migration\u003C\/a\u003E and implementation of a \u003Ca href=\u0022\/services\/decoupled-websites\u0022\u003Edecoupled front-end architecture\u003C\/a\u003E, we were able to provide a web solution that meets Eaton\u0027s needs.\u003C\/p\u003E\u003C\/div\u003E\u003Cdiv class=\u0022flex flex-col space-x-0 space-y-12 lg:grid lg:grid-cols-2 lg:gap-5 lg:space-y-0\u0022\u003E\u003Cdiv class=\u0022flex\u0022\u003E\u003Cdiv class=\u0022flex w-full\u0022\u003E\u003Cdiv class=\u0022feature-block-wrapper h-full flex \u0022\u003E\u003Cdiv class=\u0022flex justify-start sm:px-10 h-full rounded bg-secondary-100 p-4 dark:bg-secondary-900 sm:p-4 flex-col lg:flex-row\u0022\u003E\u003Cdiv class=\u0022content-wrapper flex w-full basis-full flex-col justify-center \u0022\u003E\u003Ch2 class=\u0022mt-4 text-secondary-900 dark:text-secondary-50 text-2xl lg:text-left\u0022\u003EDrupal Migration\u003C\/h2\u003E\u003Cdiv class=\u0022text-md mb-4 mt-2 text-secondary-900 dark:text-secondary-50 lg:text-left\u0022\u003EThis migration provided a more secure and scalable version of its CMS platform, enabling Eaton Realty to better manage its content and digital assets. Inclind\u0027s expert team ensured a smooth transition, preserving the integrity of existing data and functionality while unlocking new features and efficiencies offered by Drupal 9.\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003C\/div\u003E\u003Cdiv class=\u0022flex\u0022\u003E\u003Cdiv class=\u0022flex w-full\u0022\u003E\u003Cdiv class=\u0022feature-block-wrapper h-full flex \u0022\u003E\u003Cdiv class=\u0022flex justify-start sm:px-10 h-full rounded bg-secondary-100 p-4 dark:bg-secondary-900 sm:p-4 flex-col lg:flex-row\u0022\u003E\u003Cdiv class=\u0022content-wrapper flex w-full basis-full flex-col justify-center \u0022\u003E\u003Ch2 class=\u0022mt-4 text-secondary-900 dark:text-secondary-50 text-2xl lg:text-left\u0022\u003EDecoupled Front-end Architecture\u003C\/h2\u003E\u003Cdiv class=\u0022text-md mb-4 mt-2 text-secondary-900 dark:text-secondary-50 lg:text-left\u0022\u003E\u003Cp class=\u0022mb-5\u0022\u003EImplementing a \u003Ca href=\u0022\/services\/decoupled-websites\u0022\u003Edecoupled front-end architecture\u003C\/a\u003E allowed for greater flexibility and improved user experience. This approach separates the back-end content management from the front-end user interface, resulting in faster page loads, more dynamic content updates, and a more responsive website. This architecture enables better integration with various APIs and services, offering a more cohesive and interactive user experience. 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We also used \u003Ca href=\u0022\/services\/react-applications\u0022\u003ENext.js\u003C\/a\u003E as our framework to deliver a scalable and future-proof digital solution.\u003C\/p\u003E\n\u003Cp\u003E\u003Cstrong\u003EThe blazing fast user experience includes:\u003C\/strong\u003E\u003C\/p\u003E\n\u003Cul class=\u0022list-disc\u0022\u003E\n\u003Cli\u003EMap based search with advanced filtering\u003C\/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022\/solutions\/conversion-optimization\u0022\u003EConversion friendly\u003C\/a\u003E listing pages\u003C\/li\u003E\n\u003Cli\u003ECRM integration for lead capture\u003C\/li\u003E\n\u003Cli\u003ESimilar listing engine\u003C\/li\u003E\n\u003Cli\u003EAutomated Neighborhood landing pages\u003C\/li\u003E\n\u003Cli\u003EFavorite listing feature\u003C\/li\u003E\n\u003Cli\u003EVisitor registration \u0026amp; dashboard\u003C\/li\u003E\n\u003Cli\u003E\u003Ca href=\u0022\/solutions\/technical-seo\u0022\u003ESEO friendly\u003C\/a\u003E blog\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\u0022flex\u0022\u003E\n\u003Cdiv class=\u0022flex w-full\u0022\u003E\n\u003Cdiv class=\u0022feature-block-wrapper h-full flex \u0022\u003E\n\u003Cdiv class=\u0022flex justify-start sm:px-10 h-full rounded bg-secondary-100 p-4 dark:bg-secondary-900 sm:p-4 flex-col lg:flex-row\u0022\u003E\n\u003Cdiv class=\u0022content-wrapper flex w-full basis-full flex-col justify-center \u0022\u003E\n\u003Ch2 class=\u0022mt-4 text-secondary-900 dark:text-secondary-50 text-2xl lg:text-left\u0022\u003ERETs-based to MLS Grid-based Integration\u003C\/h2\u003E\n\u003Cdiv class=\u0022text-md mb-4 mt-2 text-secondary-900 dark:text-secondary-50 lg:text-left\u0022\u003ETransitioning from a RETS-based to MLS Grid-based integration gave us the means to pull the data easily for Eaton Realty. This modern integration system streamlined the process of updating and managing property listings, ensuring more accurate and up-to-date information for users. The MLS Grid-based integration also provided a more robust and reliable platform for handling large volumes of real estate data, enhancing the overall efficiency of the website.\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003C\/div\u003E\n\u003Cdiv class=\u0022flex\u0022\u003E\n\u003Cdiv class=\u0022flex w-full\u0022\u003E\n\u003Cdiv class=\u0022feature-block-wrapper h-full flex \u0022\u003E\n\u003Cdiv class=\u0022flex justify-start sm:px-10 h-full rounded bg-secondary-100 p-4 dark:bg-secondary-900 sm:p-4 flex-col lg:flex-row\u0022\u003E\n\u003Cdiv class=\u0022content-wrapper flex w-full basis-full flex-col justify-center \u0022\u003E\n\u003Ch2 class=\u0022mt-4 text-secondary-900 dark:text-secondary-50 text-2xl lg:text-left\u0022\u003EOngoing Support and Maintenance\u003C\/h2\u003E\n\u003Cdiv class=\u0022text-md mb-4 mt-2 text-secondary-900 dark:text-secondary-50 lg:text-left\u0022\u003ERecognizing the importance of keeping the website up-to-date and functioning optimally, Inclind has committed to providing Eaton Realty with ongoing \u003Ca href=\u0022\/support\u0022\u003Esupport and maintenance\u003C\/a\u003E. 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