Digital Strategy Examples (With Definition & Benefits)

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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn the modern era, just having a website isn\u2019t enough. You also need a digital strategy or a way to leverage technology to meet your business or organization\u2019s goals. Whether you want to sell more services or drive more donations for your nonprofit, a solid digital strategy can help you achieve your goals.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are a number of different practices that fall within the bigger umbrella of digital strategy. Some of these practices - like search engine optimization - are almost required now. Other options, like video marketing, can be helpful for some businesses and organizations.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, our award-winning website design and development team works with all types of for-profit and nonprofit organizations to build great, effective websites. We understand that each of our clients has unique needs for both their websites and their digital strategy needs, which is why we pride ourselves on our collaborative approach. Reach out today to learn more about our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Ewebsite design\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Eweb development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance services\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat Is a Digital Strategy?\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy is an organization\u2019s plan for using technology to achieve its goals, whether that means growing the brand or getting more members, increased sales, more volunteers, or more donations. It is a way to maximize the benefits of technology and online resources to improve a company or nonprofit\u2019s performance.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy will include several different components based on an organization\u2019s unique needs. Typically, a digital strategy will involve:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDigital marketing, which is the use of technology channels such as social media, email, and content marketing to increase brand awareness and engagement\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDigital advertising, which involves paying to deliver targeted materials to both attract new customers and engage existing customers through websites, social media, and search engines\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECustomer interaction, which is a way for organizations to communicate with customers and provide a positive customer service experience\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EE-commerce, which is the ability to buy products and services online\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy should - as its name implies - be strategic. Some digital strategies are simply more effective than others for specific brands. For example, creating video content for TikTok may be a better choice for a business targeting younger consumers than a company that sells products to older individuals (who are more likely to be on platforms like Facebook).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENotably, a digital strategy should include ways to track various metrics and respond appropriately. Many tools can be used to determine whether a particular strategy is working. Organizations should utilize these tools to hone their digital strategy and evolve it over time to meet changing technology, consumer demands, and needs.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EExamples of Digital Strategies\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAny business or organization can use a wide range of digital strategies to improve its bottom line. Below, we have outlined some of the most common strategies you could use for your company.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch Engine Optimization\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch engine optimization (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003ESEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) is the act of improving a website to make it easier for search engines to understand and trust the content on the site. When done correctly, SEO work increases site visibility in search engine results and consequently increases site traffic from search engines. Most SEO strategies focus on ranking higher on Google because it is the most popular search engine. In fact, more than\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/gs.statcounter.com\/search-engine-market-share\/mobile\/worldwide\/#monthly-201812-201912-bar\u0022\u003E\u003Cspan\u003E95\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all mobile searches between 2018 and 2019 were performed using Google.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESEO best practices include things like:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUnderstanding search intent and creating content that aligns with it (i.e., if people are searching for a particular term, are they just looking for information or something to buy?)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing target keywords in the body of the content as well as the title tags, headers, introduction, and URL\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWriting compelling title tags and meta descriptions\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOptimizing images\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing internal links\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOptimizing loading speeding for your website\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImproving user experience (UX)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEarning backlinks from high-quality sources\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating useful content\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen done correctly, SEO has a lot of benefits. This includes bringing organic traffic to your website, generating leads cost-effectively, giving your website an edge over competitors, and increasing brand awareness.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPay-Per-Click Advertising\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPay-per-click (PPC) marketing is a form of digital advertising. Instead of paying for a traditional advertisement - like a billboard - you will be charged a fee each time your ads are clicked. In this way, you are paying for targeted visits to your website instead of just for an ad to exist online.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPPC ads can come in different formats, including pictures and videos. They might appear on social media platforms, websites, apps, and search engines. When done correctly, it can be extremely cost-effective.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, you pay $2 per click on an ad for a $250 product. Even if just one person out of 50 who clicks on the link buys that product, you are still making money. Of course, the goal would be to fine-tune the PPC ad so that an even higher percentage of people who click on the ad follow through with what you want them to do.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPPC ads have a lot of advantages over other forms of marketing. They often produce quick results, and controlling and testing PPC ads is relatively easy. They allow you to target your ideal customer, making them very cost-effective. The data you gain from this type of advertising can help you with other digital strategies, such as SEO.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail marketing is a type of digital marketing where a business,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, or other organization uses email to communicate with its customers or supporters. There are a number of different types of email marketing, including:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWelcome emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPromotional emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFeedback emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENewsletters\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOrder confirmation emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMilestone emails (such as a birthday coupon code)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELead nurturing emails (like an email about items that were left in a cart)\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail marketing allows an organization to reach a relatively large number of people quickly and cheaply. It also has the potential to generate sales, donations, and other actions. According to one study, the average\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\u0022\u003E\u003Cspan\u003Ereturn\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E on investment for email marketing is $36 for every $1 spent.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHowever, some best practices should be followed to be effective - and to break through the \u201cnoise\u201d of the hundreds of emails that many people receive each week. This includes drafting eye-catching subject lines, strategically targeting and timing your emails, and analyzing data from email campaigns.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing involves publishing written and visual material online with the goal of generating leads. These leads can be for sales of a product or service, membership in an organization, or even soliciting volunteers or donors for a nonprofit organization. The content can include blog posts, ebooks, infographics, photos, videos, and more.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing isn\u2019t just about publishing content online and hoping for the best. It requires strategic thinking and using best practices - like SEO and targeting the desired audience - to have an impact. Content marketing should tell a story and feel more natural than a sales pitch.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing has many benefits. It can educate people about your products and services and boost conversions as a result. It also helps to build relationships between customers and businesses and can show people how your organization can meet their needs.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial Media Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media marketing is using social networks - like Facebook, Instagram, TikTok, LinkedIn, YouTube, X, and even Snapchat - to reach a desired audience. Effective social media marketing can build your brand, drive traffic to your website, and increase sales or donations.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGood social media marketing isn\u2019t just about publishing content on various platforms. There should be much thought behind what you are putting out online. This includes engaging with followers, analyzing results, and running advertisements. For example, if you want to get more young people to buy your product, you will want to research where they spend most of their time online and which demographics are most likely to want your product to create more compelling content and\/or ads.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the main advantages of social media marketing is that you are meeting people where they are - not just online, but on social media. There is also a wide variety of tools that can make it easier to schedule and plan social media content, plus tailor your content to a particular audience. This can make social media one of the most cost-effective forms of marketing.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo marketing is using videos to achieve your goals as an organization. These videos can be hosted on your own website or on sites like YouTube, Instagram, Facebook, TikTok, or LinkedIn. A video can be as simple as a quick cooking instructional video or something more elaborate.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA good video marketing strategy involves selecting a target audience and determining where they spend most of their time online. From there, you can choose the best platform(s) for your video and develop messaging for the content. You can then set a timeline and budget for and film the video. Once the video has been published, you should track its success using various metrics (such as conversion rate) to inform future video marketing strategies.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo marketing is incredibly appealing to mobile users and younger people. Studies show that well-made videos can improve SEO and boost conversions and sales. It is also a good way to position yourself as an expert in your industry and build trust, such as by creating a step-by-step video of how to use a particular product.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice Search Optimization\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany Americans rely on tools like Siri or Alexa to answer our questions. For example, while driving, we may want to find a nearby Italian restaurant - without breaking any distracted driving laws. We may say, \u201cHey Siri, what Italian restaurants are near me?\u201d The goal of voice search optimization is to ensure that your website is designed so that these search assistants will direct people to your site.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice search optimization is a set of SEO techniques that are specifically designed to ensure that a website is more likely to appear in voice search results. Essentially, you will analyze common voice searches for your industry and area and address it in your content. The goal is that virtual assistants will then present your website to users in voice search results.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo effectively do voice search optimization, you will want to use target keywords focusing on local SEO (i.e., hardware stores near Wilmington, Delaware). Make sure that your content is conversational - or sounds the way that people talk. This can help to increase your voice search rankings.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice searches are becoming increasingly common. According to Google,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/voice-search-statistics\/\u0022\u003E\u003Cspan\u003E20\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all searches done in its app are spoken. This number is only expected to increase as smart devices become even more omnipresent in our lives as technology improves.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBecause of this reality, it makes sense to optimize your content for voice searches so that you can capture organic search traffic. As you can generate leads from written searches with SEO, voice search optimization has the same benefits. This digital strategy can also boost your overall search engine ranking.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWork with Inclind to Build a Powerful Website for Your Business\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike it or not, a website and a digital strategy are necessary for 2023 and beyond. Using the various technological tools, you can reach customers in ways you never thought possible. You can also use technology to fine-tune your strategy over time while you determine what works best.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we offer a full range of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Eweb development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Edesign\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E services for\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, companies, nonprofits, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. We know that having a great online presence is necessary for success - and we work with our clients to make websites that shine. Our services include everything from initial website design to site\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigns\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003Etechnical SEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econversion optimization\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe\u0027re available if you\u2019d like to learn more about our website design and development services. You can fill out our online contact form or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E",
                "format": "basic_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn the modern era, just having a website isn\u2019t enough. You also need a digital strategy or a way to leverage technology to meet your business or organization\u2019s goals. Whether you want to sell more services or drive more donations for your nonprofit, a solid digital strategy can help you achieve your goals.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are a number of different practices that fall within the bigger umbrella of digital strategy. Some of these practices - like search engine optimization - are almost required now. Other options, like video marketing, can be helpful for some businesses and organizations.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, our award-winning website design and development team works with all types of for-profit and nonprofit organizations to build great, effective websites. We understand that each of our clients has unique needs for both their websites and their digital strategy needs, which is why we pride ourselves on our collaborative approach. Reach out today to learn more about our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Ewebsite design\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Eweb development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance services\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat Is a Digital Strategy?\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy is an organization\u2019s plan for using technology to achieve its goals, whether that means growing the brand or getting more members, increased sales, more volunteers, or more donations. It is a way to maximize the benefits of technology and online resources to improve a company or nonprofit\u2019s performance.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy will include several different components based on an organization\u2019s unique needs. Typically, a digital strategy will involve:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDigital marketing, which is the use of technology channels such as social media, email, and content marketing to increase brand awareness and engagement\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDigital advertising, which involves paying to deliver targeted materials to both attract new customers and engage existing customers through websites, social media, and search engines\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECustomer interaction, which is a way for organizations to communicate with customers and provide a positive customer service experience\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EE-commerce, which is the ability to buy products and services online\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA digital strategy should - as its name implies - be strategic. Some digital strategies are simply more effective than others for specific brands. For example, creating video content for TikTok may be a better choice for a business targeting younger consumers than a company that sells products to older individuals (who are more likely to be on platforms like Facebook).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENotably, a digital strategy should include ways to track various metrics and respond appropriately. Many tools can be used to determine whether a particular strategy is working. Organizations should utilize these tools to hone their digital strategy and evolve it over time to meet changing technology, consumer demands, and needs.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EExamples of Digital Strategies\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAny business or organization can use a wide range of digital strategies to improve its bottom line. Below, we have outlined some of the most common strategies you could use for your company.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch Engine Optimization\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch engine optimization (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003ESEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) is the act of improving a website to make it easier for search engines to understand and trust the content on the site. When done correctly, SEO work increases site visibility in search engine results and consequently increases site traffic from search engines. Most SEO strategies focus on ranking higher on Google because it is the most popular search engine. In fact, more than\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/gs.statcounter.com\/search-engine-market-share\/mobile\/worldwide\/#monthly-201812-201912-bar\u0022\u003E\u003Cspan\u003E95\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all mobile searches between 2018 and 2019 were performed using Google.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESEO best practices include things like:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUnderstanding search intent and creating content that aligns with it (i.e., if people are searching for a particular term, are they just looking for information or something to buy?)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing target keywords in the body of the content as well as the title tags, headers, introduction, and URL\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWriting compelling title tags and meta descriptions\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOptimizing images\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing internal links\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOptimizing loading speeding for your website\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImproving user experience (UX)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEarning backlinks from high-quality sources\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating useful content\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen done correctly, SEO has a lot of benefits. This includes bringing organic traffic to your website, generating leads cost-effectively, giving your website an edge over competitors, and increasing brand awareness.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPay-Per-Click Advertising\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPay-per-click (PPC) marketing is a form of digital advertising. Instead of paying for a traditional advertisement - like a billboard - you will be charged a fee each time your ads are clicked. In this way, you are paying for targeted visits to your website instead of just for an ad to exist online.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPPC ads can come in different formats, including pictures and videos. They might appear on social media platforms, websites, apps, and search engines. When done correctly, it can be extremely cost-effective.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, you pay $2 per click on an ad for a $250 product. Even if just one person out of 50 who clicks on the link buys that product, you are still making money. Of course, the goal would be to fine-tune the PPC ad so that an even higher percentage of people who click on the ad follow through with what you want them to do.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPPC ads have a lot of advantages over other forms of marketing. They often produce quick results, and controlling and testing PPC ads is relatively easy. They allow you to target your ideal customer, making them very cost-effective. The data you gain from this type of advertising can help you with other digital strategies, such as SEO.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail marketing is a type of digital marketing where a business,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, or other organization uses email to communicate with its customers or supporters. There are a number of different types of email marketing, including:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWelcome emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPromotional emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFeedback emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENewsletters\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOrder confirmation emails\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMilestone emails (such as a birthday coupon code)\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELead nurturing emails (like an email about items that were left in a cart)\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEmail marketing allows an organization to reach a relatively large number of people quickly and cheaply. It also has the potential to generate sales, donations, and other actions. According to one study, the average\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.statista.com\/statistics\/804656\/email-roi-perception\/\u0022\u003E\u003Cspan\u003Ereturn\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E on investment for email marketing is $36 for every $1 spent.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHowever, some best practices should be followed to be effective - and to break through the \u201cnoise\u201d of the hundreds of emails that many people receive each week. This includes drafting eye-catching subject lines, strategically targeting and timing your emails, and analyzing data from email campaigns.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing involves publishing written and visual material online with the goal of generating leads. These leads can be for sales of a product or service, membership in an organization, or even soliciting volunteers or donors for a nonprofit organization. The content can include blog posts, ebooks, infographics, photos, videos, and more.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing isn\u2019t just about publishing content online and hoping for the best. It requires strategic thinking and using best practices - like SEO and targeting the desired audience - to have an impact. Content marketing should tell a story and feel more natural than a sales pitch.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing has many benefits. It can educate people about your products and services and boost conversions as a result. It also helps to build relationships between customers and businesses and can show people how your organization can meet their needs.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial Media Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media marketing is using social networks - like Facebook, Instagram, TikTok, LinkedIn, YouTube, X, and even Snapchat - to reach a desired audience. Effective social media marketing can build your brand, drive traffic to your website, and increase sales or donations.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGood social media marketing isn\u2019t just about publishing content on various platforms. There should be much thought behind what you are putting out online. This includes engaging with followers, analyzing results, and running advertisements. For example, if you want to get more young people to buy your product, you will want to research where they spend most of their time online and which demographics are most likely to want your product to create more compelling content and\/or ads.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the main advantages of social media marketing is that you are meeting people where they are - not just online, but on social media. There is also a wide variety of tools that can make it easier to schedule and plan social media content, plus tailor your content to a particular audience. This can make social media one of the most cost-effective forms of marketing.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo Marketing\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo marketing is using videos to achieve your goals as an organization. These videos can be hosted on your own website or on sites like YouTube, Instagram, Facebook, TikTok, or LinkedIn. A video can be as simple as a quick cooking instructional video or something more elaborate.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA good video marketing strategy involves selecting a target audience and determining where they spend most of their time online. From there, you can choose the best platform(s) for your video and develop messaging for the content. You can then set a timeline and budget for and film the video. Once the video has been published, you should track its success using various metrics (such as conversion rate) to inform future video marketing strategies.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVideo marketing is incredibly appealing to mobile users and younger people. Studies show that well-made videos can improve SEO and boost conversions and sales. It is also a good way to position yourself as an expert in your industry and build trust, such as by creating a step-by-step video of how to use a particular product.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice Search Optimization\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany Americans rely on tools like Siri or Alexa to answer our questions. For example, while driving, we may want to find a nearby Italian restaurant - without breaking any distracted driving laws. We may say, \u201cHey Siri, what Italian restaurants are near me?\u201d The goal of voice search optimization is to ensure that your website is designed so that these search assistants will direct people to your site.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice search optimization is a set of SEO techniques that are specifically designed to ensure that a website is more likely to appear in voice search results. Essentially, you will analyze common voice searches for your industry and area and address it in your content. The goal is that virtual assistants will then present your website to users in voice search results.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo effectively do voice search optimization, you will want to use target keywords focusing on local SEO (i.e., hardware stores near Wilmington, Delaware). Make sure that your content is conversational - or sounds the way that people talk. This can help to increase your voice search rankings.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVoice searches are becoming increasingly common. According to Google,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/app-and-mobile\/voice-search-statistics\/\u0022\u003E\u003Cspan\u003E20\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all searches done in its app are spoken. This number is only expected to increase as smart devices become even more omnipresent in our lives as technology improves.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBecause of this reality, it makes sense to optimize your content for voice searches so that you can capture organic search traffic. As you can generate leads from written searches with SEO, voice search optimization has the same benefits. This digital strategy can also boost your overall search engine ranking.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWork with Inclind to Build a Powerful Website for Your Business\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike it or not, a website and a digital strategy are necessary for 2023 and beyond. Using the various technological tools, you can reach customers in ways you never thought possible. You can also use technology to fine-tune your strategy over time while you determine what works best.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we offer a full range of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Eweb development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Edesign\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E services for\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, companies, nonprofits, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. We know that having a great online presence is necessary for success - and we work with our clients to make websites that shine. Our services include everything from initial website design to site\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigns\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003Etechnical SEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econversion optimization\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe\u0027re available if you\u2019d like to learn more about our website design and development services. You can fill out our online contact form or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E",
                "summary": ""
            },
            "articleType": "news",
            "author": "Shaun Tyndall",
            "authorTitle": null,
            "challenge": null,
            "introText": null,
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            "f_metatag": "{\u0022title\u0022:\u0022Digital Strategy Examples (With Definition \\u0026 Benefits)\u0022}",
            "publishDate": "2023-11-13",
            "result": null,
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