At some point, you have found yourself on a website that immediately gave you a bad impression. It might have been clunky to navigate, had bad visuals, or just didn’t work as it should. If you run any type of organization, you can avoid this outcome with website planning.
Website planning is the process of thinking about what you want your website to accomplish and how you want it to look. Making a good website plan can take some time and effort, but the payoff comes in reduced time and costs and a much better website. A website design and development team can advise you throughout this process.
At Inclind, we work with businesses, nonprofits, healthcare providers, and membership organizations to help them create beautiful, effective websites. We offer full-service website design and development services, from custom integrations to website consulting. Reach out today to learn more about how we can help you design or redesign your website to make it as functional as possible.
Why Do You Need a Website Plan?
A website is necessary for most organizations in 2024 and beyond. It is also an investment. Whether you get a custom website or utilize a template, you will likely spend a lot of money designing and developing a site. It is important to have a strategy in place before you build the website.
Website planning involves designing and organizing a website to meet your objectives and customers' or clients' needs. It is akin to working with an architect to develop blueprints before the contractor builds your house. Without these blueprints - including specifications for things like materials and finishes - your home-building project will likely be an expensive mess.
A comprehensive website plan will help you:
- Establish priorities and set expectations for your website, often through the process of journey mapping
- Save time and money by avoiding unnecessary revisions and edits
- Enhance user experience (UX) so that the website is as easy as possible to navigate
- Increase search engine ranking by considering search engine optimization (SEO) as part of the process
- Grow your reach through better overall design and ranking high in search engine results
Below, we outline the steps to create a smart website plan.
Step By Step Guide to Planning a Website
When you begin the website development process, your design and development team should talk to you about a website plan. While much of the information will come from you, they can work with you to help you understand what exactly you should be doing - and the technical issues that you should consider. Below is a complete guide to website planning to help you get started.
Step 1: Identify Your Goals
For any venture, it is crucial to, first and foremost, understand what your goals are. Why exactly are you building a new website? Do you want to increase sales, spread awareness, or get more members? Setting goals will help you not only focus the work but allow you to measure your progress towards attaining your goals.
Step 2: Consider Your Target Audience
Next, you should consider your target audience, which can include the customers or clients you already serve - and those you would like to serve in the future. This step can help you close the gap between where you currently are and where you want to be. It also allows you to communicate with users in a way that appeals to them, which helps you meet your goals as an organization.
Step 3: Define Your Requirements
In addition to considering what your current and potential users may want and need, you also need to think about what your organization requires from a website. For example, you might need a payment gateway, a way to donate, or the ability to translate your page content into one or more languages.
Step 4: Do Your Research
When planning a website, going on instinct or what you think you need is easy. Before making any decisions, you should have some data to back it up so that your website is as functional and practical as possible. This is the time to use all your analytics from your existing website and/or other systems, such as CRM software.
Step 5: Plan Out Your Site’s Information Architecture
During this next step, you will need to design the structure of your website. How will users access the content on your website? The goal here is to ensure that your site's content - including photos and videos, in addition to written content - is easily accessible to all visitors.
Step 6: Develop a “Map” for Your Website
At this point, you will need to develop a visual map - often referred to as a sitemap - for your website. Plotting out how your website will be arranged will ensure that you can see how the content of your website will be structured. A straightforward way of doing this is to use post-its on a blank wall, moving each page to where it makes sense based on your website goals and needs.
Step 7: Create Content for Your Pages
The final step of the planning process involves developing the content that will be on the site. This should include written as well as visual content. Make sure that your content is consistent with your branding. It should also be done before the website design and development process starts so that your project isn’t delayed by the need to create content.
How Inclind Can Help You Build a Website
The process of planning a website may seem daunting, particularly if you haven’t done it before. While some organizations can work on a website plan before reaching out to a web design and development firm, others will need assistance to help them through the process. At Inclind, we can help you understand the ins and outs of the website design and redesign process - from planning to final execution.
Based in Delaware, Inclind works with nonprofits, businesses, membership organizations, healthcare systems, real estate brokerages, and e-commerce businesses to help them build effective, well-designed websites. We understand that most people aren’t website design and development experts - and we are happy to guide you through the process. Whether you need help with conversion rate optimization, accessibility, ongoing maintenance, or a whole new website, we can make it happen.
If you're interested in knowing more about our web design, development, and support services, we are always here to chat with you. You can fill out our online contact form or hit the live chat button to speak to one of our experts about your website design or redesign.
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A website design and development team can advise you throughout this process.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/\u0022\u003E\u003Cspan\u003EInclind\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, we work with businesses,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofits\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare providers\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to help them create beautiful, effective websites. We offer full-service website design and development services, from\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/website-consulting\u0022\u003E\u003Cspan\u003Ewebsite consulting\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Reach out today to learn more about how we can help you design or redesign your website to make it as functional as possible.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhy Do You Need a Website Plan?\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA website is necessary for most organizations in 2024 and beyond. It is also an investment. Whether you get a\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/custom-website-vs-template-website\u0022\u003E\u003Cspan\u003Ecustom website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or utilize a template, you will likely spend a lot of money designing and developing a site. It is important to have a strategy in place before you build the website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWebsite planning involves designing and organizing a website to meet your objectives and customers\u0027 or clients\u0027 needs. It is akin to working with an architect to develop blueprints before the contractor builds your house. Without these blueprints - including specifications for things like materials and finishes - your home-building project will likely be an expensive mess.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA comprehensive website plan will help you:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEstablish priorities and set expectations for your website, often through the process of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/journey-mapping-what-it-how-do-it\u0022\u003E\u003Cspan\u003Ejourney mapping\u003C\/span\u003E\u003C\/a\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESave time and money by avoiding unnecessary revisions and edits\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEnhance user experience (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.interaction-design.org\/literature\/topics\/ux-design\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EUX\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) so that the website is as easy as possible to navigate\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIncrease search engine ranking by considering search engine optimization (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ESEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) as part of the process\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGrow your reach through better overall design and ranking high in search engine results\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBelow, we outline the steps to create a smart website plan.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep By Step Guide to Planning a Website\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you begin the website development process, your design and development team should talk to you about a website plan. While much of the information will come from you, they can work with you to help you understand what exactly you should be doing - and the technical issues that you should consider. Below is a complete guide to website planning to help you get started.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 1: Identify Your Goals\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor any venture, it is crucial to, first and foremost, understand what your goals are. Why exactly are you building a new website? Do you want to increase sales, spread awareness, or get more members? Setting goals will help you not only focus the work but allow you to measure your progress towards attaining your goals.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 2: Consider Your Target Audience\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENext, you should consider your target audience, which can include the customers or clients you already serve - and those you would like to serve in the future. This step can help you close the gap between where you currently are and where you want to be. It also allows you to communicate with users in a way that appeals to them, which helps you meet your goals as an organization.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 3: Define Your Requirements\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition to considering what your current and potential users may want and need, you also need to think about what your organization requires from a website. For example, you might need a payment gateway, a way to donate, or the ability to translate your page content into one or more languages.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 4: Do Your Research\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen planning a website, going on instinct or what you think you need is easy. Before making any decisions, you should have some data to back it up so that your website is as functional and practical as possible. This is the time to use all your analytics from your existing website and\/or other systems, such as CRM software.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 5: Plan Out Your Site\u2019s Information Architecture\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003EDuring this next step, you will need to design the structure of your website. How will users access the content on your website? The goal here is to ensure that your site\u0027s content - including photos and videos, in addition to written content - is easily accessible to all visitors.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 6: Develop a \u201cMap\u201d for Your Website\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt this point, you will need to develop a visual map - often referred to as a sitemap - for your website. Plotting out how your website will be arranged will ensure that you can see how the content of your website will be structured. A straightforward way of doing this is to use post-its on a blank wall, moving each page to where it makes sense based on your website goals and needs.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 7: Create Content for Your Pages\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe final step of the planning process involves developing the content that will be on the site. This should include written as well as visual content. Make sure that your content is consistent with your branding. It should also be done before the website design and development process starts so that your project isn\u2019t delayed by the need to create content.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Inclind Can Help You Build a Website\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe process of planning a website may seem daunting, particularly if you haven\u2019t done it before. While some organizations can work on a website plan before reaching out to a web design and development firm, others will need assistance to help them through the process. At Inclind, we can help you understand the ins and outs of the website design and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesign\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E process - from planning to final execution.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBased in Delaware, Inclind works with nonprofits, businesses, membership organizations, healthcare systems, real estate brokerages, and e-commerce businesses to help them build effective, well-designed websites. We understand that most people aren\u2019t website design and development experts - and we are happy to guide you through the process. Whether you need help with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econversion rate optimization\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Eongoing maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, or a whole new website, we can make it happen.\u003C\/span\u003E\u003C\/p\u003E\u003Cp\u003E\u003Cspan\u003EIf you\u0027re interested in knowing more about our web design, development, and support services, we are always here to chat with you. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your website design or redesign.\u003C\/span\u003E\u003C\/p\u003E",
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"processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt some point, you have found yourself on a website that immediately gave you a bad impression. It might have been clunky to navigate, had bad visuals, or just didn\u2019t work as it should. If you run any type of organization, you can avoid this outcome with website planning.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWebsite planning is the process of thinking about what you want your website to accomplish and how you want it to look. Making a good website plan can take some time and effort, but the payoff comes in reduced time and costs and a much better website. A website design and development team can advise you throughout this process.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/\u0022\u003E\u003Cspan\u003EInclind\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, we work with businesses,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofits\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare providers\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to help them create beautiful, effective websites. We offer full-service website design and development services, from\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services\/website-consulting\u0022\u003E\u003Cspan\u003Ewebsite consulting\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Reach out today to learn more about how we can help you design or redesign your website to make it as functional as possible.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhy Do You Need a Website Plan?\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA website is necessary for most organizations in 2024 and beyond. It is also an investment. Whether you get a\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/custom-website-vs-template-website\u0022\u003E\u003Cspan\u003Ecustom website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or utilize a template, you will likely spend a lot of money designing and developing a site. It is important to have a strategy in place before you build the website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWebsite planning involves designing and organizing a website to meet your objectives and customers\u0027 or clients\u0027 needs. It is akin to working with an architect to develop blueprints before the contractor builds your house. Without these blueprints - including specifications for things like materials and finishes - your home-building project will likely be an expensive mess.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA comprehensive website plan will help you:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEstablish priorities and set expectations for your website, often through the process of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/journey-mapping-what-it-how-do-it\u0022\u003E\u003Cspan\u003Ejourney mapping\u003C\/span\u003E\u003C\/a\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESave time and money by avoiding unnecessary revisions and edits\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEnhance user experience (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.interaction-design.org\/literature\/topics\/ux-design\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EUX\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) so that the website is as easy as possible to navigate\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIncrease search engine ranking by considering search engine optimization (\u003C\/span\u003E\u003Ca href=\u0022https:\/\/developers.google.com\/search\/docs\/fundamentals\/seo-starter-guide\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ESEO\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E) as part of the process\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGrow your reach through better overall design and ranking high in search engine results\u003C\/span\u003E\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBelow, we outline the steps to create a smart website plan.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep By Step Guide to Planning a Website\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you begin the website development process, your design and development team should talk to you about a website plan. While much of the information will come from you, they can work with you to help you understand what exactly you should be doing - and the technical issues that you should consider. Below is a complete guide to website planning to help you get started.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 1: Identify Your Goals\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor any venture, it is crucial to, first and foremost, understand what your goals are. Why exactly are you building a new website? Do you want to increase sales, spread awareness, or get more members? Setting goals will help you not only focus the work but allow you to measure your progress towards attaining your goals.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 2: Consider Your Target Audience\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENext, you should consider your target audience, which can include the customers or clients you already serve - and those you would like to serve in the future. This step can help you close the gap between where you currently are and where you want to be. It also allows you to communicate with users in a way that appeals to them, which helps you meet your goals as an organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 3: Define Your Requirements\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition to considering what your current and potential users may want and need, you also need to think about what your organization requires from a website. For example, you might need a payment gateway, a way to donate, or the ability to translate your page content into one or more languages.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 4: Do Your Research\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen planning a website, going on instinct or what you think you need is easy. Before making any decisions, you should have some data to back it up so that your website is as functional and practical as possible. This is the time to use all your analytics from your existing website and\/or other systems, such as CRM software.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 5: Plan Out Your Site\u2019s Information Architecture\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003EDuring this next step, you will need to design the structure of your website. How will users access the content on your website? The goal here is to ensure that your site\u0027s content - including photos and videos, in addition to written content - is easily accessible to all visitors.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 6: Develop a \u201cMap\u201d for Your Website\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt this point, you will need to develop a visual map - often referred to as a sitemap - for your website. Plotting out how your website will be arranged will ensure that you can see how the content of your website will be structured. A straightforward way of doing this is to use post-its on a blank wall, moving each page to where it makes sense based on your website goals and needs.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStep 7: Create Content for Your Pages\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe final step of the planning process involves developing the content that will be on the site. This should include written as well as visual content. Make sure that your content is consistent with your branding. It should also be done before the website design and development process starts so that your project isn\u2019t delayed by the need to create content.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Inclind Can Help You Build a Website\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe process of planning a website may seem daunting, particularly if you haven\u2019t done it before. While some organizations can work on a website plan before reaching out to a web design and development firm, others will need assistance to help them through the process. At Inclind, we can help you understand the ins and outs of the website design and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesign\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E process - from planning to final execution.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBased in Delaware, Inclind works with nonprofits, businesses, membership organizations, healthcare systems, real estate brokerages, and e-commerce businesses to help them build effective, well-designed websites. We understand that most people aren\u2019t website design and development experts - and we are happy to guide you through the process. Whether you need help with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econversion rate optimization\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/support\u0022\u003E\u003Cspan\u003Eongoing maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, or a whole new website, we can make it happen.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u003Cspan\u003EIf you\u0027re interested in knowing more about our web design, development, and support services, we are always here to chat with you. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your website design or redesign.\u003C\/span\u003E\u003C\/p\u003E\n",
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