Category
Company/Client
Team Member
Published on
Location
West Chester, Ohio (39.3321° N, 84.4173° W)
Slides
Challenge
The marketing team at the Butler County Visitors Bureau (BCVB) works hard to promote this Ohio county outside of Cincinnati as a tourism destination for food and drink, events, and attractions. Still, their website was getting outdated, making their job more challenging.
So the team decided to move from Drupal 7 to Drupal 8 to gain more flexibility in content management while getting a new front-facing design that is modern and mobile-optimized.
Solution
Inclind migrated the content into the Drupal 8 platform and incorporated the following features:
New Design
The project was very focused on creating a website that reflected modern tourism design trends while improving the mobile user experience.
User-Generated Content
An Instagram feed was incorporated to take advantage of visitor posts to allow the user to tell the story.
New Events Calendar
An interactive event calendar created that was easy to navigate, filterable and properly displayed repeating events, which their current website was unable to facilitate.
Drive Traffic and Engage Visitors
The redesign was focused on improving organic traffic and getting users to the right content to lower bounce rates and increase sessions.
Better Content Control
Content management flexibility was priority one so they could rotate seasonal information, promote featured content and show related content so visitors can keep moving through the site without hitting dead-ends.
Result
The result is a fresh design focusing on big visuals, better mobile experiences and more control for the content managers.
Article Photo
Article Type
Case Study
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