Topic
Category
Company/Client
Team Member
Published on
Challenge
The main challenge was converting the online magazine format into a responsive and efficient website that could provide a richer user experience and accommodate a variety of content types. The existing platform was outdated, with slow page load times, limited media management capabilities, and an interface that did not fully comply with modern accessibility standards. Additionally, the website needed to incorporate advertising components for event sponsors while ensuring that content delivery could be customized by issue.
Solution
Inclind partnered with the U.S. Travel Association to create a tailored solution that addressed each of these challenges:
- Custom Content Delivery: We developed a platform capable of delivering magazine content tailored by issue, offering a seamless transition from the old format to a new, more engaging website experience.
- Advertising Integration: We integrated advertising components within the website to provide value to event sponsors. This enhanced sponsors' visibility and aligned with the association's goals to monetize their digital content.
- Streamlined Content Management: Our team conducted a comprehensive investigation into the content management process. This analysis revealed key opportunities to simplify workflows, making it easier for the association's team to manage and update content.
- Enhanced Performance: We focused on reducing page rendering time across all templates to meet Google Core Web Vitals standards. By optimizing the site's performance, we ensured faster load times, resulting in a more enjoyable user experience.
- Improved Media Management: We identified and implemented strategies to enhance the website's media management capabilities. This improvement allowed for better handling and rendering of images and videos, further enriching the user experience.
- Accessibility Compliance: Ensuring accessibility was a priority. The new website was developed to comply with the latest WCAG 2.2 AA standards, making it more accessible to all users, including those with disabilities.
- Quality Assurance and Testing: A comprehensive quality assurance and user acceptance testing were performed to ensure the website was bug-free and functioned as expected on all devices and browsers.
- Advanced Analytics Integration: To provide the U.S. Travel Association with actionable insights, we implemented Google Tag Manager and Google Analytics 4. This setup allows for detailed tracking of user interactions, helping the association understand audience behavior and optimize content accordingly.
- Project Alignment: Throughout the project, Inclind worked closely with the U.S. Travel Association to ensure that the website refresh aligned with their timeline and budget. This collaboration ensured the project was completed on time and within the agreed parameters.
Result
The refreshed website now provides a modern, user-friendly experience expected to increase engagement, particularly with event attendees. With faster page load times, enhanced media handling, and a robust advertising platform, the U.S. Travel Association is better positioned to serve its members and sponsors. The site’s compliance with accessibility standards and the integration of advanced analytics further ensure it meets the needs of all users and provides valuable insights for continuous improvement.
Looking Forward
The successful completion of this project has laid a strong foundation for ongoing digital transformation at the U.S. Travel Association. As we continue to monitor the site’s performance and user engagement, we can further enhance the platform's capabilities. Inclind is committed to supporting the U.S. Travel Association in its mission to promote travel across the United States, ensuring the website remains a powerful tool in achieving this goal.
About Inclind
Inclind is a renowned agency specializing in custom web design and development. We are committed to crafting digital solutions that have a significant impact. Our focus on partnership and innovation enables us to drive growth and enhance digital interactions across various sectors. Learn more about our projects and how we can elevate your digital presence at inclind.com.
Article Photo
Article Type
Case Study
Intro Text
The U.S. Travel Association, a leading organization in the travel industry, was looking to modernize its online presence to better engage with its audience and provide value to event sponsors. Known for promoting travel and tourism across the United States, the association sought to transform its existing online magazine into a more dynamic and user-friendly website that aligns with contemporary web standards.
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"value": "\u003Cp\u003E\u003Cspan\u003EThe U.S. Travel Association, a leading organization in the travel industry, was looking to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-design\u0022\u003E\u003Cspan\u003Emodernize its online presence\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to better engage with its audience and \u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.ipw.com\/sponsorship-and-advertising\u0022\u003E\u003Cspan\u003Eprovide value to event sponsors\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Known for promoting travel and tourism across the United States, the association sought to transform its existing online magazine into a more dynamic and user-friendly website that aligns with contemporary web standards.\u003C\/span\u003E\u003C\/p\u003E",
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"value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe refreshed website now provides a modern, user-friendly experience expected to increase engagement, particularly with event attendees. With faster page load times, enhanced media handling, and a robust advertising platform, the U.S. Travel Association is better positioned to serve its members and sponsors. The site\u2019s compliance with accessibility standards and the integration of advanced analytics further ensure it meets the needs of all users and provides valuable insights for continuous improvement.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ELooking Forward\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe successful completion of this project has laid a strong foundation for ongoing digital transformation at the U.S. Travel Association. As we continue to monitor the site\u2019s performance and user engagement, we can further enhance the platform\u0027s capabilities. Inclind is committed to supporting the U.S. Travel Association in its mission to promote travel across the United States, ensuring the website remains a powerful tool in achieving this goal.\u003C\/span\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3\u003E\u003Cspan\u003E\u003Cstrong\u003EAbout Inclind\u003C\/strong\u003E\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is a renowned agency specializing in custom web design and development. We are committed to crafting digital solutions that have a significant impact. Our focus on partnership and innovation enables us to drive growth and enhance digital interactions across various sectors. Learn more about our projects and how we can elevate your digital presence at inclind.com.\u003C\/span\u003E\u003C\/p\u003E",
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"processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe refreshed website now provides a modern, user-friendly experience expected to increase engagement, particularly with event attendees. With faster page load times, enhanced media handling, and a robust advertising platform, the U.S. Travel Association is better positioned to serve its members and sponsors. The site\u2019s compliance with accessibility standards and the integration of advanced analytics further ensure it meets the needs of all users and provides valuable insights for continuous improvement.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ELooking Forward\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe successful completion of this project has laid a strong foundation for ongoing digital transformation at the U.S. Travel Association. As we continue to monitor the site\u2019s performance and user engagement, we can further enhance the platform\u0027s capabilities. Inclind is committed to supporting the U.S. Travel Association in its mission to promote travel across the United States, ensuring the website remains a powerful tool in achieving this goal.\u003C\/span\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3\u003E\u003Cspan\u003E\u003Cstrong\u003EAbout Inclind\u003C\/strong\u003E\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is a renowned agency specializing in custom web design and development. We are committed to crafting digital solutions that have a significant impact. Our focus on partnership and innovation enables us to drive growth and enhance digital interactions across various sectors. Learn more about our projects and how we can elevate your digital presence at inclind.com.\u003C\/span\u003E\u003C\/p\u003E"
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"value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind partnered with the\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/us-travel-association\u0022\u003E\u003Cspan\u003EU.S. Travel Association\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to create a tailored solution that addressed each of these challenges:\u003C\/span\u003E\u003C\/p\u003E\u003Col\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ECustom Content Delivery:\u003C\/strong\u003E\u003Cspan\u003E\u003Cstrong\u003E \u003C\/strong\u003EWe developed a platform capable of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-development\u0022\u003E\u003Cspan\u003Edelivering magazine content\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E tailored by issue, offering a seamless transition from the old format to a new, more engaging website experience.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAdvertising Integration:\u003C\/strong\u003E\u003Cspan\u003E\u003Cstrong\u003E \u003C\/strong\u003EWe integrated advertising components within the website to provide value to event sponsors. This enhanced sponsors\u0027 visibility and aligned with the association\u0027s goals to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/integrations\u0022\u003E\u003Cspan\u003Emonetize their digital content\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EStreamlined Content Management:\u003C\/strong\u003E\u003Cspan\u003E Our team conducted a comprehensive investigation into the\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Econtent management process\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. This analysis revealed key opportunities to simplify workflows, making it easier for the association\u0027s team to manage and update content.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EEnhanced Performance:\u003C\/strong\u003E\u003Cspan\u003E\u003Cstrong\u003E \u003C\/strong\u003EWe focused on reducing page rendering time across all templates to meet Google Core Web Vitals standards. By\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003Eoptimizing the site\u0027s performance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, we ensured faster load times, resulting in a more enjoyable user experience.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EImproved Media Management:\u0026nbsp;\u003C\/strong\u003E\u003Cspan\u003EWe identified and implemented strategies to enhance the website\u0027s media management capabilities. This improvement allowed for\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/web-hosting\u0022\u003E\u003Cspan\u003Ebetter handling and rendering of images and videos\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, further enriching the user experience.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAccessibility Compliance:\u003C\/strong\u003E\u003Cspan\u003E \u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003EEnsuring accessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E was a priority. The new website was developed to comply with the latest WCAG 2.2 AA standards, making it more accessible to all users, including those with disabilities.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EQuality Assurance and Testing:\u003C\/strong\u003E\u003Cspan\u003E\u003Cstrong\u003E\u0026nbsp;\u003C\/strong\u003EA comprehensive\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Equality assurance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and user acceptance testing were performed to ensure the website was bug-free and functioned as expected on all devices and browsers.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAdvanced Analytics Integration:\u003C\/strong\u003E\u003Cspan\u003E\u003Cstrong\u003E \u003C\/strong\u003ETo provide the U.S. Travel Association with actionable insights, we implemented Google Tag Manager and Google Analytics 4. 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