Category
Company/Client
Published on
Location
Salisbury, Maryland (38.3607° N, 75.5994° W)
Slides
Challenge
Peninsula Regional Health System (PRHS), Nanticoke, and McCready Hospitals serve residents on the Delmarva Peninsula. The area is made up of coastal Delaware, Maryland, and Virginia. These three entities recently merged and launched a new brand — TidalHealth. Inclind has been a long-time trusted development partner of PRHS, so the marketing team turned to us to combine these entities into one Drupal website and integrate designs provided by TidalHealth’s creative agency.
Solution
Merging Three Systems into One While this is still a work in progress, the new website is now the hub for the three health systems with the challenge of helping the audience adapt to the change and still access the content they are looking for. Urgent Care wait times, medical record access and other third party applications are either integrated or accessible from this main hub. More Content Control Inclind incorporated the Gutenberg content editor so that the marketing team can build rich layouts using custom features without relying on a designer or developer. Ongoing Support and Maintenance Since launch, usability is being monitored and evaluated and features are going through iterations on an ongoing basis to improve the user experience. As the TidalHealth system evolves, so will the website.
Result
"Inclind helped us merge five different websites to create one comprehensive site that is a beautiful representation of our health system. Throughout the project, they put the user experience first, constantly providing feedback, data and assistance along the way. Thank you, Inclind, for an amazing job -- as always." Laren Hughes, Director of Brand Marketing
Article Photo
Article Type
Case Study
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