Topic
Category
Company/Client
Team Member
Published on
Challenge
- Outdated Homepage Layout: The existing design lacked the ability to engage users effectively and direct them toward essential services and actions.
- Limited Banner Functionality: The static banner system was difficult to manage and did not support dynamic updates or mobile usability.
Solution
Inclind implemented a phased approach to align with DFCU’s needs:
Discovery & Research
We conducted a competitive analysis to benchmark DFCU’s homepage against industry leaders. Collaborating with stakeholders, we collected insights on primary goals and pain points. We also collected user feedback to identify interaction challenges and opportunities for improvement.
Design & Definition
Inclind designed comprehensive wireframes and mockups for desktop, tablet, and mobile views, focusing on:
- Enhanced Banner System: Introduced dynamic and customizable CTAs and updated mobile elements to include a prominent ‘Login’ button.
- Clear Content Hierarchy: Structured content to efficiently guide users to essential actions, such as account openings.
- Responsive Design: Ensured layout consistency across devices, emphasizing mobile usability.
Front-End Development
Our team used a blend of CSS, JavaScript, and HTML to implement the designs:
- Updated loan panel styles and incorporated interactive banner elements for real-time messaging.
- Emphasized a mobile-first approach to guarantee an optimal experience for all users.
Quality Assurance & Deployment
We worked through internal testing to identify and resolve issues, such as aligning the slick slider dots and preventing text block overlaps. Regular client feedback sessions ensured the final product met DFCU’s expectations. The deployment phase included syncing the code to the live environment and training DFCU’s team on managing the banner features.
Result
- Enhanced User Experience: A more intuitive navigation structure increased user engagement and satisfaction.
- Improved Promotional Flexibility: The upgraded banner system empowered DFCU to manage and display promotional content efficiently.
- Optimized Mobile Performance: The mobile-first design ensured a consistent user experience across devices.
Looking Forward
Inclind maintains a close partnership with DFCU, serving as a collaborative technology partner. We're committed to delivering ongoing and reliable support and maintenance to ensure the website stays optimized and responsive to evolving needs. Our team is dedicated to delivering continuous improvements and strategic digital solutions that align the DFCU team better with their overall business objectives.
About Inclind
Inclind is a leading custom design and development agency specializing in Drupal development and custom web solutions. We partner with organizations like Dover Federal Credit Union to create innovative, scalable websites that deliver measurable results. Learn more about how we can enhance your digital presence at inclind.com.
Article Photo
Article Type
Case Study
Intro Text
Dover Federal Credit Union (DFCU) partnered with Inclind to enhance its homepage experience and optimize the functionality of its homepage banner system. DFCU needed a solution to guide users toward key actions, such as opening an account or accessing services, while providing flexible and effective promotional capabilities.
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