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The real estate industry has sweat and pushed through the highs and lows – the mountains and valleys, plus the coastline that’s below sea level – of our chaotic economy over the last decade. And here at Inclind, we’ve been able to help pick up the pieces for real estate agencies in southern Delaware (and beyond) in need of an extra push in this changing market.
Gallo Realty, covering both real estate and rental properties in Rehoboth Beach, Lewes and Bethany Beach, has been a client of ours since 2005. That’s more than a decade-long relationship together – and Gallo was ready for a three-peat, with Inclind charged with revamping and refreshing its website for a third time. Just in time for another surge in the real estate market.
What’s the constant in all the changes? Customer service. This is what should never dive below sea level. Online, that means always keeping up with the speed and demand of potential customers. And Gallo Realty, gotogallo.com, has been renowned for its commitment to customers since 1979. In fact, even though the firm now has more than 100 sales and rental associates on staff, its mission statement has always remained: “Our goal is to exceed the customer’s expectations for reliable service and professional guidance in selling, buying or renting real estate.”
It’s one of the top brokerage firms in the area, having sold 852 units and more than $306 million worth of real estate in 2015. That takes a rental management system software that doesn’t miss a beat. Our team was integral in integrating gotogallo.com with Home Away’s V12.net platform. And, along with a vacation rental platform upgrade, we also improved the Apache Solr-based property search for a much more fluid search and vacation reservation experience. Our checklist of goals and challenges that were met included:
1. Migrate existing content and data
2. Optimize data storage
3. Increase site conversions ratio
4. Refresh web site aesthetic
5. Complete everything within a short timeline (as always)
On the front end, the site’s entire theme and design was ripped out and refreshed. We wanted this firm’s mobile engagement to be ridiculously amazing, so we redesigned and inserted responsive images rather than the old text-heavy site; we streamlined the rentals search to reduce the clicks and dead-ends; and we brought Gallo’s agents more to the foreground. It’s what Inclind’s president Shaun Tyndall calls an “overall healthier look.” The results? Page views increased by more than 100% and mobile pages per session by 97%, with a hefty decrease in the bounce rate. Translation: we were able to boost the number of people viewing the site, as well as the number of pages they viewed while they visited (an average of 10 pages). The longer folks stay, the better chance they’ll choose Gallo Realty to book their stay in our southern Delaware vacation destination.
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Subheader #1
How our long-time relationship with Gallo Realty always leads to more reservations
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News Article (unrelated to clients)
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"value": "\u003Cp\u003EThe real estate industry has sweat and pushed through the highs and lows \u2013 the mountains and valleys, plus the coastline that\u2019s below sea level \u2013 of our chaotic economy over the last decade. And here at Inclind, we\u2019ve been able to help pick up the pieces for real estate agencies in southern Delaware (and beyond) in need of an extra push in this changing market.\u003C\/p\u003E\u003Cp\u003EGallo Realty, covering both real estate and rental properties in Rehoboth Beach, Lewes and Bethany Beach, has been a client of ours since 2005. That\u2019s more than a decade-long relationship together \u2013 and Gallo was ready for a three-peat, with Inclind charged with revamping and refreshing its website for a third time. Just in time for another surge in the real estate market.\u003C\/p\u003E\u003Cp\u003EWhat\u2019s the constant in all the changes? Customer service. This is what should never dive below sea level. Online, that means always keeping up with the speed and demand of potential customers. And Gallo Realty, \u003Ca href=\u0022www.gotogallo.com\u0022\u003Egotogallo.com\u003C\/a\u003E, has been renowned for its commitment to customers since 1979. In fact, even though the firm now has more than 100 sales and rental associates on staff, its mission statement has always remained: \u201cOur goal is to exceed the customer\u2019s expectations for reliable service and professional guidance in selling, buying or renting real estate.\u201d\u003C\/p\u003E\u003Cp\u003EIt\u2019s one of the top brokerage firms in the area, having sold 852 units and more than $306 million worth of real estate in 2015. That takes a rental management system software that doesn\u2019t miss a beat. Our team was integral in integrating gotogallo.com with Home Away\u2019s V12.net platform. And, along with a vacation rental platform upgrade, we also improved the Apache Solr-based property search for a much more fluid search and vacation reservation experience. Our checklist of goals and challenges that were met included:\u003C\/p\u003E\u003Cp\u003E1. Migrate existing content and data\u003Cbr\u003E2. Optimize data storage\u003Cbr\u003E3. Increase site conversions ratio\u003Cbr\u003E4. Refresh web site aesthetic\u003Cbr\u003E5. Complete everything within a short timeline (as always)\u003C\/p\u003E\u003Cp\u003EOn the front end, the site\u2019s entire theme and design was ripped out and refreshed. We wanted this firm\u2019s mobile engagement to be ridiculously amazing, so we redesigned and inserted responsive images rather than the old text-heavy site; we streamlined the rentals search to reduce the clicks and dead-ends; and we brought Gallo\u2019s agents more to the foreground. It\u2019s what Inclind\u2019s president Shaun Tyndall calls an \u201coverall healthier look.\u201d The results? Page views increased by more than 100% and mobile pages per session by 97%, with a hefty decrease in the bounce rate. Translation: we were able to boost the number of people viewing the site, as well as the number of pages they viewed while they visited (an average of 10 pages). The longer folks stay, the better chance they\u2019ll choose Gallo Realty to book their stay in our southern Delaware vacation destination.\u003C\/p\u003E",
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