Optimizing the Attendee Experience: Inclind's Frontend Refresh for U.S. Travel Association

{
    "jsonapi": {
        "version": "1.0",
        "meta": {
            "links": {
                "self": {
                    "href": "http:\/\/jsonapi.org\/format\/1.0\/"
                }
            }
        }
    },
    "data": {
        "type": "node--article",
        "id": "0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6",
        "links": {
            "self": {
                "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6?resourceVersion=id%3A915"
            }
        },
        "attributes": {
            "internalId": 913,
            "isPublished": true,
            "title": "Optimizing the Attendee Experience: Inclind\u0027s Frontend Refresh for U.S. Travel Association",
            "created": "2024-09-03T14:07:00+00:00",
            "changed": "2024-09-03T14:10:22+00:00",
            "promote": false,
            "sticky": false,
            "metatag": [
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "title",
                        "content": "Optimizing the Attendee Experience: Inclind\u0027s Frontend"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "abstract",
                        "content": "Delaware Drupal web development company specializing in custom Drupal development, real estate and rental brokerage websites, internet marketing and ecommerce"
                    }
                },
                {
                    "tag": "link",
                    "attributes": {
                        "rel": "canonical",
                        "href": "https:\/\/www.inclind.com\/news\/optimizing-attendee-experience-inclinds-frontend-refresh-us-travel-association"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "robots",
                        "content": "index, follow"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:site_name",
                        "content": "Inclind"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:url",
                        "content": "https:\/\/www.inclind.com\/news\/optimizing-attendee-experience-inclinds-frontend-refresh-us-travel-association"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:title",
                        "content": "Optimizing the Attendee Experience: Inclind\u0027s Frontend Refresh for U.S. Travel Association"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:description",
                        "content": "Delaware Drupal web development company specializing in custom Drupal development, real estate and rental brokerage websites, internet marketing and ecommerce"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "place:location:latitude",
                        "content": "38.77513"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "place:location:longitude",
                        "content": "-75.13974"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:street_address",
                        "content": "119 W. Third St., Suite 6"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:locality",
                        "content": "Lewes"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:region",
                        "content": "Delaware"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:postal_code",
                        "content": "19958"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:country_name",
                        "content": "United States"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:email",
                        "content": "hello@inclind.com"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:phone_number",
                        "content": "(800) 604-8139"
                    }
                }
            ],
            "path": {
                "alias": "\/news\/optimizing-attendee-experience-inclinds-frontend-refresh-us-travel-association",
                "pid": 2301,
                "langcode": "en"
            },
            "body": null,
            "articleType": "case-study",
            "author": null,
            "authorTitle": null,
            "challenge": {
                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe previous IPW program schedule had several limitations that needed to be addressed to enhance user satisfaction and operational efficiency.\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003ENavigating the schedule was cumbersome\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, often leading to frustration among attendees trying to find specific event details. The outdated design also lagged behind modern web performance and accessibility standards, resulting in\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003Eslow page load times\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and lower engagement levels. Additionally, the\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Econtent management system was inefficient\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, making it difficult for the U.S. Travel Association\u2019s team to promptly update and manage the schedule.\u003C\/span\u003E\u003C\/p\u003E",
                "format": "basic_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe previous IPW program schedule had several limitations that needed to be addressed to enhance user satisfaction and operational efficiency.\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003ENavigating the schedule was cumbersome\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, often leading to frustration among attendees trying to find specific event details. The outdated design also lagged behind modern web performance and accessibility standards, resulting in\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/technical-seo\u0022\u003E\u003Cspan\u003Eslow page load times\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and lower engagement levels. Additionally, the\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Econtent management system was inefficient\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, making it difficult for the U.S. Travel Association\u2019s team to promptly update and manage the schedule.\u003C\/span\u003E\u003C\/p\u003E"
            },
            "introText": {
                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe U.S. Travel Association, a prominent advocate for the travel and tourism industry in the United States, organizes IPW, the nation\u2019s leading international marketplace for travel. To elevate attendee engagement and optimize the event experience, the U.S. Travel Association collaborated with Inclind to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.ipw.com\/event-schedule\u0022\u003E\u003Cspan\u003Erefresh the event program schedule\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The objective was to create a\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003E contemporary, intuitive, and high-performance schedule\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E that aligns with current web standards and provides a seamless user experience for all event participants.\u003C\/span\u003E\u003C\/p\u003E",
                "format": "basic_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe U.S. Travel Association, a prominent advocate for the travel and tourism industry in the United States, organizes IPW, the nation\u2019s leading international marketplace for travel. To elevate attendee engagement and optimize the event experience, the U.S. Travel Association collaborated with Inclind to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.ipw.com\/event-schedule\u0022\u003E\u003Cspan\u003Erefresh the event program schedule\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The objective was to create a\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003E contemporary, intuitive, and high-performance schedule\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E that aligns with current web standards and provides a seamless user experience for all event participants.\u003C\/span\u003E\u003C\/p\u003E"
            },
            "location": null,
            "f_metatag": null,
            "publishDate": "2024-09-10",
            "result": {
                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe partnership between Inclind and the U.S. Travel Association has successfully transformed the IPW event program schedule into a more\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-development\u0022\u003E\u003Cspan\u003Edynamic and user-centric platform\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The redesigned interface is faster, more responsive, and significantly more straightforward to navigate, increasing attendee engagement and satisfaction.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBy\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Estreamlining the content management system\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, the U.S. Travel Association\u2019s team can now manage the event schedule more efficiently, reducing the time and effort required to make updates. The compliance with WCAG 2.2 AA standards has broadened accessibility, ensuring that the event is welcoming and inclusive for all participants.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImplementing advanced analytics tools has provided the U.S. Travel Association with valuable insights into attendee behavior, enabling them to continuously enhance the event experience. This project has not only improved the current IPW but also laid a robust foundation for future advancements in event management.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ELooking Forward\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThis project represents a significant leap forward for the U.S. Travel Association in enhancing the IPW event experience. With a\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-design\u0022\u003E\u003Cspan\u003Emodernized schedule that prioritizes user engagement and accessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, IPW is well-positioned to foster deeper connections within the travel industry. As the event continues to evolve, the scalable solutions provided by Inclind will support ongoing innovation, ensuring that IPW remains a leader in the industry.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is enthusiastic about continuing our collaboration with the U.S. Travel Association, helping them achieve their vision of promoting and advancing the U.S. travel industry. Together, we are committed to creating impactful digital experiences that resonate with audiences and drive continued success.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3\u003E\u003Cspan\u003E\u003Cstrong\u003EAbout Inclind\u003C\/strong\u003E\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is a renowned agency specializing in custom web design and development. We are committed to crafting digital solutions that have a significant impact. Our focus on partnership and innovation enables us to drive growth and enhance digital interactions across various sectors. Learn more about our projects and how we can elevate your digital presence at\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/why-inclind\u0022\u003E\u003Cspan\u003Einclind.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E",
                "format": "basic_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe partnership between Inclind and the U.S. Travel Association has successfully transformed the IPW event program schedule into a more\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-development\u0022\u003E\u003Cspan\u003Edynamic and user-centric platform\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The redesigned interface is faster, more responsive, and significantly more straightforward to navigate, increasing attendee engagement and satisfaction.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBy\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Estreamlining the content management system\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, the U.S. Travel Association\u2019s team can now manage the event schedule more efficiently, reducing the time and effort required to make updates. The compliance with WCAG 2.2 AA standards has broadened accessibility, ensuring that the event is welcoming and inclusive for all participants.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImplementing advanced analytics tools has provided the U.S. Travel Association with valuable insights into attendee behavior, enabling them to continuously enhance the event experience. This project has not only improved the current IPW but also laid a robust foundation for future advancements in event management.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ELooking Forward\u003C\/strong\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThis project represents a significant leap forward for the U.S. Travel Association in enhancing the IPW event experience. With a\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-design\u0022\u003E\u003Cspan\u003Emodernized schedule that prioritizes user engagement and accessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, IPW is well-positioned to foster deeper connections within the travel industry. As the event continues to evolve, the scalable solutions provided by Inclind will support ongoing innovation, ensuring that IPW remains a leader in the industry.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is enthusiastic about continuing our collaboration with the U.S. Travel Association, helping them achieve their vision of promoting and advancing the U.S. travel industry. Together, we are committed to creating impactful digital experiences that resonate with audiences and drive continued success.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3\u003E\u003Cspan\u003E\u003Cstrong\u003EAbout Inclind\u003C\/strong\u003E\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind is a renowned agency specializing in custom web design and development. We are committed to crafting digital solutions that have a significant impact. Our focus on partnership and innovation enables us to drive growth and enhance digital interactions across various sectors. Learn more about our projects and how we can elevate your digital presence at\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/why-inclind\u0022\u003E\u003Cspan\u003Einclind.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E"
            },
            "solution": {
                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind developed a tailored strategy focused on\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-development\u0022\u003E\u003Cspan\u003Eoverhauling both the front-end user interface\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and the back-end content management system to deliver a more efficient, user-friendly solution:\u003C\/span\u003E\u003C\/p\u003E\u003Col\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ERevamped Event Schedule Interface\u003C\/strong\u003E\u003Cspan\u003E: We redesigned the program schedule to emphasize\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-design\u0022\u003E\u003Cspan\u003Eintuitive navigation\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and ease of use. The new layout is clean and visually engaging, enabling attendees to quickly access the information they need, thus enhancing overall satisfaction.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EPerformance Optimization\u003C\/strong\u003E\u003Cspan\u003E: Recognizing the importance of speed and efficiency, we implemented several performance enhancements to significantly reduce page load times. This involved\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/web-hosting\u0022\u003E\u003Cspan\u003Eoptimizing media handling\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and refining rendering processes to ensure the schedule met Google Core Web Vitals standards, delivering a smooth experience for users.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EEfficient Content Management Overhaul\u003C\/strong\u003E\u003Cspan\u003E: We comprehensively assessed the existing content management workflows and identified key areas for improvement. We\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Estreamlined these processes\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, simplifying the management of schedule updates and enabling the U.S. Travel Association team to operate more effectively with fewer resources.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAccessibility Enhancements\u003C\/strong\u003E\u003Cspan\u003E: Accessibility was a central focus of this project. We ensured that the updated event schedule\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Ecomplied with WCAG 2.2 AA standards\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, making the schedule accessible to all users, including those with disabilities. This upgrade aligns with the U.S. Travel Association\u2019s commitment to inclusivity and providing an equitable experience for all attendees.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EThorough Quality and Usability Testing\u003C\/strong\u003E\u003Cspan\u003E: We conducted extensive quality assurance (QA) and user acceptance testing (UAT) to ensure optimal performance across various devices and scenarios. This rigorous testing process guaranteed that the new schedule functioned flawlessly before launch.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAdvanced Data and Analytics Setup\u003C\/strong\u003E\u003Cspan\u003E: To provide the U.S. Travel Association with deeper insights into attendee behavior, we\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/analytics\u0022\u003E\u003Cspan\u003E integrated Google Tag Manager and Google Analytics 4\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. These tools allow the association to track and analyze user interactions, facilitating continuous improvements to the event schedule and enhancing future events.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ECustomized Project Collaboration\u003C\/strong\u003E\u003Cspan\u003E: We maintained a collaborative approach throughout the project, working closely with the U.S. Travel Association to ensure our solutions were delivered on time and within budget. This partnership enabled us to tailor the project to meet the association\u0027s specific needs and goals.\u003C\/span\u003E\u003C\/li\u003E\u003C\/ol\u003E",
                "format": "basic_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind developed a tailored strategy focused on\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-development\u0022\u003E\u003Cspan\u003Eoverhauling both the front-end user interface\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and the back-end content management system to deliver a more efficient, user-friendly solution:\u003C\/span\u003E\u003C\/p\u003E\u003Col\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ERevamped Event Schedule Interface\u003C\/strong\u003E\u003Cspan\u003E: We redesigned the program schedule to emphasize\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\/custom-web-design\u0022\u003E\u003Cspan\u003Eintuitive navigation\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and ease of use. The new layout is clean and visually engaging, enabling attendees to quickly access the information they need, thus enhancing overall satisfaction.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EPerformance Optimization\u003C\/strong\u003E\u003Cspan\u003E: Recognizing the importance of speed and efficiency, we implemented several performance enhancements to significantly reduce page load times. This involved\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/web-hosting\u0022\u003E\u003Cspan\u003Eoptimizing media handling\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and refining rendering processes to ensure the schedule met Google Core Web Vitals standards, delivering a smooth experience for users.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EEfficient Content Management Overhaul\u003C\/strong\u003E\u003Cspan\u003E: We comprehensively assessed the existing content management workflows and identified key areas for improvement. We\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Estreamlined these processes\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, simplifying the management of schedule updates and enabling the U.S. Travel Association team to operate more effectively with fewer resources.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAccessibility Enhancements\u003C\/strong\u003E\u003Cspan\u003E: Accessibility was a central focus of this project. We ensured that the updated event schedule\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Ecomplied with WCAG 2.2 AA standards\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, making the schedule accessible to all users, including those with disabilities. This upgrade aligns with the U.S. Travel Association\u2019s commitment to inclusivity and providing an equitable experience for all attendees.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EThorough Quality and Usability Testing\u003C\/strong\u003E\u003Cspan\u003E: We conducted extensive quality assurance (QA) and user acceptance testing (UAT) to ensure optimal performance across various devices and scenarios. This rigorous testing process guaranteed that the new schedule functioned flawlessly before launch.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003EAdvanced Data and Analytics Setup\u003C\/strong\u003E\u003Cspan\u003E: To provide the U.S. Travel Association with deeper insights into attendee behavior, we\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/analytics\u0022\u003E\u003Cspan\u003E integrated Google Tag Manager and Google Analytics 4\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. These tools allow the association to track and analyze user interactions, facilitating continuous improvements to the event schedule and enhancing future events.\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cstrong\u003ECustomized Project Collaboration\u003C\/strong\u003E\u003Cspan\u003E: We maintained a collaborative approach throughout the project, working closely with the U.S. Travel Association to ensure our solutions were delivered on time and within budget. This partnership enabled us to tailor the project to meet the association\u0027s specific needs and goals.\u003C\/span\u003E\u003C\/li\u003E\u003C\/ol\u003E"
            },
            "subheader1": null,
            "subheader2": null
        },
        "relationships": {
            "contentType": {
                "data": null,
                "links": {
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/contentType?resourceVersion=id%3A915"
                    }
                }
            },
            "category": {
                "data": {
                    "type": "catTerm",
                    "id": "1c393ecc-d2a4-4630-afc0-83f831c30ac9",
                    "meta": {
                        "drupal_internal__target_id": 4
                    }
                },
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/category?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/category?resourceVersion=id%3A915"
                    }
                }
            },
            "companyRef": {
                "data": {
                    "type": "node--client",
                    "id": "8ef2bddc-2d7a-40c1-8070-c3fbaba82b99",
                    "meta": {
                        "drupal_internal__target_id": 322
                    }
                },
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/companyRef?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/companyRef?resourceVersion=id%3A915"
                    }
                }
            },
            "image": {
                "data": {
                    "type": "images",
                    "id": "bc8077dd-b388-47ab-aeb1-6d61d1541cba",
                    "meta": {
                        "drupal_internal__target_id": 1046
                    }
                },
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/image?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/image?resourceVersion=id%3A915"
                    }
                }
            },
            "slides": {
                "data": [],
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/slides?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/slides?resourceVersion=id%3A915"
                    }
                }
            },
            "teamMember": {
                "data": [],
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/teamMember?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/teamMember?resourceVersion=id%3A915"
                    }
                }
            },
            "tags": {
                "data": [],
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/tags?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/tags?resourceVersion=id%3A915"
                    }
                }
            },
            "topic": {
                "data": [
                    {
                        "type": "topicTerm",
                        "id": "9e511011-b2a9-40b7-984e-1fb9246e4fff",
                        "meta": {
                            "drupal_internal__target_id": 15
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "14e1d496-24a8-47b5-b002-015f09918646",
                        "meta": {
                            "drupal_internal__target_id": 33
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "abe0f319-f759-4609-b6cb-c0cdd68a06b4",
                        "meta": {
                            "drupal_internal__target_id": 54
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "1a993f8f-ee53-4048-ba7a-94e301547386",
                        "meta": {
                            "drupal_internal__target_id": 2
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "1367ba5a-8c4d-4133-8a8d-1a80efed169b",
                        "meta": {
                            "drupal_internal__target_id": 19
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "bb7854d4-fa7b-4cd7-8c65-06707ad8140e",
                        "meta": {
                            "drupal_internal__target_id": 129
                        }
                    },
                    {
                        "type": "topicTerm",
                        "id": "8c44c30c-7ffe-44a0-bbfb-7642ac8d3b3c",
                        "meta": {
                            "drupal_internal__target_id": 17
                        }
                    }
                ],
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/topic?resourceVersion=id%3A915"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6\/relationships\/topic?resourceVersion=id%3A915"
                    }
                }
            }
        }
    },
    "links": {
        "self": {
            "href": "https:\/\/backend.inclind.com\/jsonapi\/articles\/0e0092e5-eabb-4ce0-a13b-01cc05d1e5b6?resourceVersion=id%3A915"
        }
    }
}