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Social media can be both good and bad. While it can inspire people to overshare, it also is a great way to reach others. If you run a nonprofit organization, having a social media presence is a must.

To gain the maximum benefit from your social media accounts, you should be posting consistently. For nonprofits, these posts can include everything from statistics about your work to photos and videos of events. The key is to stay on message and to post regularly.

Inclind offers website design and development services for nonprofit organizationsgovernment entitieshealthcare providers, and all types of businesses. We work collaboratively with our clients to design and develop a website that is functional, accessible, and beautiful.  If you’d like to learn more, reach out to schedule a consultation with a member of our team. 

Why Should Your Nonprofit Have a Social Media Presence?

Social media may not be your “thing,” but it is still important for businesses and nonprofit organizations alike. According to current research, approximately 72% of all Americans use some form of social media. Many people often search for organizations on sites like Facebook before seeking a website or phone number. If you want people to find you, it is critical to have a social media presence.

There are a lot of benefits to social media marketing, including building trust, gaining insights on followers, and building your brand. Even if you don’t have the budget for buying ads or promoting content, you can still take advantage of the power of social media by posting regularly on top sites like FacebookTwitter (X), LinkedInTikTok, and Instagram.

Consistent posting can ensure that your content is appearing in your followers’ feeds, which increases the potential for them to see and engage with your content (including doing things that you want them to do, such as donate, volunteer, or share a post). This is particularly crucial if you aren’t paying to promote content, since it can be harder to reach followers given the various updates to social media algorithms.

Social media posts also helps to build trust, especially when you are posting news and information that is relevant to your mission. For example, if there is a big piece of legislation related to your work or something happening in the news, your followers will look to you for information and guidance. Being a source for this information can be a great way to show that you are a credible, trustworthy organization.

Finally, regular posting is a good way to achieve your goals, whether that means getting more donations, letting people know that your nonprofit can help them, or having more people sign up as volunteers. Many of the traditional ways of reaching people in the community - such as mailers, radio spots, newspaper ads, or even billboards - simply aren’t as relevant today. If you want to hit certain targets, then reaching people online through consistently posting on social media is vital.

35 Great Ideas for Nonprofit Social Media Posts

Knowing that you should be posting on social media is the first step. The next part is much harder: figuring out what you should post. Ideally, you should make a social media calendar so that you have a better idea of what you will be posting and when you will be posting it. Using a calendar is also a good way to ensure that you are posting regularly.

If you’re stuck on what you should be posting, we have some great ideas below. These concepts can be tailored to suit your individual nonprofit’s needs - such as a heavier focus on fundraising if your organization is low on funds. 

Facts Related to the Type of Work You Do

If you want to be seen as a credible source of information about your mission, gather facts and stats about your work and post them. For example, if you run an environmental nonprofit, you could post facts about climate change or how a particular issue costs your community. You can make a graphic to post these facts or post them alongside a picture or video.

Share Curated Content

Many nonprofits are working towards being leaders in their field, but may not be positioned as the experts - yet. Sharing content from organizations and leaders with widely-known expertise can help to build credibility.

Use Quotes

A quote can be an easy post, particularly if it is relevant to your work. You can also share inspirational quotes or a quote from the leader of your organization.

Show Off Your Impact

One of the best ways to get people engaged with your mission is to show the good that you are doing. Creating posts that demonstrate your impact - such as statistics on the number of cats you have helped to find homes through your rescue work - can inspire others to join or support your work.

Jump on Hashtags

If something major is going on in the world, there will likely be a hashtag for it. Hashtags can also be used for various campaigns, such as #MeToo. If there is a trending hashtag related to your work, be sure to use it for your posts.

Highlight Fresh Voices

Too often, we only hear from certain people - to the exclusion of younger and/or more marginalized voices. A great way to get more people involved with your mission - especially young people - is to feature fresh voices, such as a high school student who ran a donation drive for your charity.

Ask Followers to Answer a Question or Poll

Let’s face it: people want to feel important! Asking your followers for their opinions or experiences on something can be a great way to create engagement and even get feedback.

User-Generated Content

Sometimes, the best content doesn’t come from you - but from your followers. If something is happening, like a “wear red to show your support for this cause” day, ask followers to post pictures and either tag your organization or use a particular hashtag.

Share Content from Your Website

One of the best - and easiest - social media posts is content from your website. Whether you want to post a recent blog post, a donation page, or a link to recent a YouTube video, this is a fast, effective way to drive people to your website.

Show Behind-the-Scenes Action

While this isn’t possible for every nonprofit, sharing photos and videos of the work that you do can be great for engagement. For example, if you run a food bank, you could post videos of volunteers sorting donations.

Thank Your Supporters

Many nonprofits rely on community support to achieve their mission. At least a few times a year, you should thank your board members, donors, and volunteers in a social media post.

Profile Donors

Many people donate to a nonprofit because the cause is near to them. For example, parents may donate to a nonprofit that helps people with substance abuse disorder after losing their child to an overdose. If you have donors who are willing, you could interview them or otherwise tell their story on your social media.

Tell Volunteer Stories

Volunteers get involved in charity work for a variety of reasons. Ask your volunteers for their “why” so that you can share it on social media - and potentially motivate others to volunteer as well!

Go Live

When you have something going on, such as an event, you can go live to show followers what you’re doing - and perhaps even inspire them to attend themselves. Just make sure that when you are going live, the content is engaging and that you have the consent of anyone that you film to post them on your page.

Offer Testimonials 

Your nonprofit is doing important work and impacting people’s lives. Testimonials from people who are affected by your work can be a great social media post. For example, if your charity helps to buy supplies for teachers, you could ask the teacher to say a few words about how your work benefitted them and the kids in their classroom.

Statistics about Your Work

One of the easiest ways to inspire people to donate is to show how far their money will go. If you have the numbers available, you can post statistics about your work to highlight this factor. For example, you could create a graphic that shows how a $50 donation will help to provide 5 meals for a family in need.

Announce Upcoming Events

Do you have something going on in the coming weeks and months, such as a charity walk or a webinar? Your social media is a great place to promote it!

Success Stories

Many nonprofits create real change in the community and in the lives of individuals. If you can, consider telling success stories of someone who has benefitted from your services or “graduated” from your program.

Interviews with Your Staff

Nonprofit employees are notoriously overworked and underpaid - yet are incredibly dedicated to their work. Highlighting your staff can be a great way to show them appreciation, and to show off the important work that they do.

Photos and Videos from Events

If you host events of any kind, be sure to take photos and videos. You can post them while the event is ongoing, or afterward. Participants often like to see photos of themselves - and it may encourage others to engage with your work as well.

Related Issues in the News

If something is happening in the news that is linked to your work, then posting about it on social media is a good way to show that you are a leader in the field. For example, if you work with immigrant populations and the White House just announced a new initiative related to immigration, then it would be good to post about it along with your take.

Fundraising Solicitations

Nonprofits need donations to do their important work. Part of your social media strategy should include soliciting donations. This may be for a specific need - such as dog food for your animal shelter - or general fundraising.

Share Your History

Every nonprofit started somewhere - even if it is a relatively new organization. Sharing about your roots can help people see why you do the work that you do - and your dedication to the cause.

Information about Partners

Many nonprofits work with other organizations and community groups to achieve their goals. Highlighting these organizations can be a way to show your appreciation and demonstrate that you are a trusted agency.

FAQs

Do you find that people often ask you the same questions over and over, or that there are common misconceptions about your work? Take the time to answer these frequently asked questions, such as whether you accept donations of certain items or if you are open on weekends and holidays.

Give a Tour

Many people don’t ever get a chance to see the actual work being done. If possible, consider giving a tour of your facility to help people see what you do and your dedication to the cause.

Create a Challenge

One of the things that many organizations struggle with is getting people excited and invested in their work. Creating some type of contest or challenge - such as most money raised for an event - can be a great way of driving engagement.

Remind Followers Why You Do What You Do

With social media, it can be easy to get caught up in the numbers or try to find something cute or clever to post. It is important to take a step back and remind people why you do this work. For example, if you run a literacy program, you could post about the number of adults who cannot read - and how it affects their lives.

Share Fundraising Progress and Goals

If you are running a fundraising drive or something similar, then social media is a great place to share your progress. This can be a great way to motivate people to donate themselves, especially as they see you moving closer to your goal.

Profiles of Board Members

A board of directors is essential to any nonprofit. These positions often require a lot of work - without any pay. Writing profiles of your board members for your social media accounts can be a way to thank them and to show your credibility as an organization.

Infographics

Most people don’t want to read huge blocks of text or dig into numbers. Consider creating infographics for social media to make it as easy as possible to digest the information that you want to share.

News about Your Organization

Whether the local newspaper is writing about your event or you simply have an important update to share, social media is a good place to post about it. For example, if your long-term executive director is retiring and a new director has been hired, you can post about it on social media.

Celebrate Holidays and Awareness Months Related to Your Mission

If there are certain holidays or awareness months that are relevant to your work, then make sure to post something to celebrate it on social media. For example, if you run an org that provides services to wounded veterans, then create posts for Veterans’ Day.

Ask Followers to Share Petitions, Write to their Representatives, or Otherwise Get Engaged

When presented with a societal problem, many people feel overwhelmed or like they can’t really do anything to help. Give them something concrete to do by posting on social media when opportunities arise. 

Post Throwback Photos

Throwback Thursday isn’t just for pics of you in college. It can also be a good way to show off how your organization has been in existence and worked in the community for years.

Improve Your Nonprofit Marketing With A Better Website

As a nonprofit, it is vital to have an online presence. In addition to social media, you should also have a functional, optimized website. Inclind can work with you to make your nonprofit website shine.

At Inclind, we work with nonprofits to create new, updated, and redesigned websites. We understand that nonprofit organizations have different needs than for-profit businesses. Our goal is to make your website simple, beautiful, and effective so that you can achieve your goals.

If you’d like to learn more about our web services for nonprofits, we’re available. You can fill out our online contact form or hit the live chat button to talk to one of our experts about your website.

Team Member
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Deserie Lawrence
Article Type
News Article (unrelated to clients)
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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media can be both good and bad. While it can inspire people to overshare, it also is a great way to reach others. If you run a nonprofit organization, having a social media presence is a must.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo gain the maximum benefit from your social media accounts, you should be posting consistently. For nonprofits, these posts can include everything from statistics about your work to photos and videos of events. The key is to stay on message and to post regularly.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind offers\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Ewebsite design and development services for nonprofit organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/government-website-design\u0022\u003E\u003Cspan\u003Egovernment entities\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare providers\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and all types of businesses. We work collaboratively with our clients to design and develop a website that is functional, accessible, and beautiful.\u0026nbsp; If you\u2019d like to learn more, reach out to schedule a consultation with a member of our team.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhy Should Your Nonprofit Have a Social Media Presence?\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media may not be your \u201cthing,\u201d but it is still important for businesses and nonprofit organizations alike. According to current research, approximately\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003E72\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all Americans use some form of social media. Many people often search for organizations on sites like Facebook before seeking a website or phone number. If you want people to find you, it is critical to have a social media presence.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are a lot of benefits to social media marketing, including building trust, gaining insights on followers, and building your brand. Even if you don\u2019t have the budget for buying ads or promoting content, you can still take advantage of the power of social media by posting regularly on top sites like\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.facebook.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EFacebook\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/twitter.com\/home\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ETwitter\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E (X),\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.linkedin.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ELinkedIn\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.instagram.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ETikTok\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.instagram.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EInstagram\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsistent posting can ensure that your content is appearing in your followers\u2019 feeds, which increases the potential for them to see and engage with your content (including doing things that you want them to do, such as donate, volunteer, or share a post). This is particularly crucial if you aren\u2019t paying to promote content, since it can be harder to reach followers given the various updates to social media algorithms.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media posts also helps to build trust, especially when you are posting news and information that is relevant to your mission. For example, if there is a big piece of legislation related to your work or something happening in the news, your followers will look to you for information and guidance. Being a source for this information can be a great way to show that you are a credible, trustworthy organization.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFinally, regular posting is a good way to achieve your goals, whether that means getting more donations, letting people know that your nonprofit can help them, or having more people sign up as volunteers. Many of the traditional ways of reaching people in the community - such as mailers, radio spots, newspaper ads, or even billboards - simply aren\u2019t as relevant today. If you want to hit certain targets, then reaching people online through consistently posting on social media is vital.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003E35 Great Ideas for Nonprofit Social Media Posts\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKnowing that you should be posting on social media is the first step. The next part is much harder: figuring out what you should post. Ideally, you should make a social media calendar so that you have a better idea of what you will be posting and when you will be posting it. Using a calendar is also a good way to ensure that you are posting regularly.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you\u2019re stuck on what you should be posting, we have some great ideas below. These concepts can be tailored to suit your individual nonprofit\u2019s needs - such as a heavier focus on fundraising if your organization is low on funds.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFacts Related to the Type of Work You Do\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to be seen as a credible source of information about your mission, gather facts and stats about your work and post them. For example, if you run an environmental nonprofit, you could post facts about climate change or how a particular issue costs your community. You can make a graphic to post these facts or post them alongside a picture or video.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Curated Content\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits are working towards being leaders in their field, but may not be positioned as the experts - yet. Sharing content from organizations and leaders with widely-known expertise can help to build credibility.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Quotes\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA quote can be an easy post, particularly if it is relevant to your work. You can also share inspirational quotes or a quote from the leader of your organization.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShow Off Your Impact\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best ways to get people engaged with your mission is to show the good that you are doing. Creating posts that demonstrate your impact - such as statistics on the number of cats you have helped to find homes through your rescue work - can inspire others to join or support your work.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EJump on Hashtags\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf something major is going on in the world, there will likely be a hashtag for it. Hashtags can also be used for various campaigns, such as #MeToo. If there is a trending hashtag related to your work, be sure to use it for your posts.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHighlight Fresh Voices\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EToo often, we only hear from certain people - to the exclusion of younger and\/or more marginalized voices. A great way to get more people involved with your mission - especially young people - is to feature fresh voices, such as a high school student who ran a donation drive for your charity.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAsk Followers to Answer a Question or Poll\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u2019s face it: people want to feel important! Asking your followers for their opinions or experiences on something can be a great way to create engagement and even get feedback.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUser-Generated Content\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESometimes, the best content doesn\u2019t come from you - but from your followers. If something is happening, like a \u201cwear red to show your support for this cause\u201d day, ask followers to post pictures and either tag your organization or use a particular hashtag.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Content from Your Website\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best - and easiest - social media posts is content from your website. Whether you want to post a recent blog post, a donation page, or a link to recent a YouTube video, this is a fast, effective way to drive people to your website.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShow Behind-the-Scenes Action\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhile this isn\u2019t possible for every nonprofit, sharing photos and videos of the work that you do can be great for engagement. For example, if you run a food bank, you could post videos of volunteers sorting donations.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThank Your Supporters\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits rely on community support to achieve their mission. At least a few times a year, you should thank your board members, donors, and volunteers in a social media post.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EProfile Donors\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany people donate to a nonprofit because the cause is near to them. For example, parents may donate to a nonprofit that helps people with substance abuse disorder after losing their child to an overdose. If you have donors who are willing, you could interview them or otherwise tell their story on your social media.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETell Volunteer Stories\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVolunteers get involved in charity work for a variety of reasons. Ask your volunteers for their \u201cwhy\u201d so that you can share it on social media - and potentially motivate others to volunteer as well!\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGo Live\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you have something going on, such as an event, you can go live to show followers what you\u2019re doing - and perhaps even inspire them to attend themselves. Just make sure that when you are going live, the content is engaging and that you have the consent of anyone that you film to post them on your page.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Testimonials\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour nonprofit is doing important work and impacting people\u2019s lives. Testimonials from people who are affected by your work can be a great social media post. For example, if your charity helps to buy supplies for teachers, you could ask the teacher to say a few words about how your work benefitted them and the kids in their classroom.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStatistics about Your Work\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the easiest ways to inspire people to donate is to show how far their money will go. If you have the numbers available, you can post statistics about your work to highlight this factor. For example, you could create a graphic that shows how a $50 donation will help to provide 5 meals for a family in need.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAnnounce Upcoming Events\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDo you have something going on in the coming weeks and months, such as a charity walk or a webinar? Your social media is a great place to promote it!\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESuccess Stories\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits create real change in the community and in the lives of individuals. If you can, consider telling success stories of someone who has benefitted from your services or \u201cgraduated\u201d from your program.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInterviews with Your Staff\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofit employees are notoriously overworked and underpaid - yet are incredibly dedicated to their work. Highlighting your staff can be a great way to show them appreciation, and to show off the important work that they do.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos and Videos from Events\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you host events of any kind, be sure to take photos and videos. You can post them while the event is ongoing, or afterward. Participants often like to see photos of themselves - and it may encourage others to engage with your work as well.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERelated Issues in the News\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf something is happening in the news that is linked to your work, then posting about it on social media is a good way to show that you are a leader in the field. For example, if you work with immigrant populations and the White House just announced a new initiative related to immigration, then it would be good to post about it along with your take.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFundraising Solicitations\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofits need donations to do their important work. Part of your social media strategy should include soliciting donations. This may be for a specific need - such as dog food for your animal shelter - or general fundraising.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Your History\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEvery nonprofit started somewhere - even if it is a relatively new organization. Sharing about your roots can help people see why you do the work that you do - and your dedication to the cause.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation about Partners\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits work with other organizations and community groups to achieve their goals. Highlighting these organizations can be a way to show your appreciation and demonstrate that you are a trusted agency.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFAQs\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDo you find that people often ask you the same questions over and over, or that there are common misconceptions about your work? Take the time to answer these frequently asked questions, such as whether you accept donations of certain items or if you are open on weekends and holidays.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGive a Tour\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany people don\u2019t ever get a chance to see the actual work being done. If possible, consider giving a tour of your facility to help people see what you do and your dedication to the cause.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreate a Challenge\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the things that many organizations struggle with is getting people excited and invested in their work. Creating some type of contest or challenge - such as most money raised for an event - can be a great way of driving engagement.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERemind Followers Why You Do What You Do\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWith social media, it can be easy to get caught up in the numbers or try to find something cute or clever to post. It is important to take a step back and remind people why you do this work. For example, if you run a literacy program, you could post about the number of adults who cannot read - and how it affects their lives.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Fundraising Progress and Goals\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you are running a fundraising drive or something similar, then social media is a great place to share your progress. This can be a great way to motivate people to donate themselves, especially as they see you moving closer to your goal.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EProfiles of Board Members\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA board of directors is essential to any nonprofit. These positions often require a lot of work - without any pay. Writing profiles of your board members for your social media accounts can be a way to thank them and to show your credibility as an organization.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInfographics\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMost people don\u2019t want to read huge blocks of text or dig into numbers. Consider creating infographics for social media to make it as easy as possible to digest the information that you want to share.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENews about Your Organization\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhether the local newspaper is writing about your event or you simply have an important update to share, social media is a good place to post about it. For example, if your long-term executive director is retiring and a new director has been hired, you can post about it on social media.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECelebrate Holidays and Awareness Months Related to Your Mission\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf there are certain holidays or awareness months that are relevant to your work, then make sure to post something to celebrate it on social media. For example, if you run an org that provides services to wounded veterans, then create posts for Veterans\u2019 Day.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAsk Followers to Share Petitions, Write to their Representatives, or Otherwise Get Engaged\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen presented with a societal problem, many people feel overwhelmed or like they can\u2019t really do anything to help. Give them something concrete to do by posting on social media when opportunities arise.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPost Throwback Photos\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThrowback Thursday isn\u2019t just for pics of you in college. It can also be a good way to show off how your organization has been in existence and worked in the community for years.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImprove Your Nonprofit Marketing With A Better Website\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs a nonprofit, it is vital to have an online presence. In addition to social media, you should also have a functional, optimized website. Inclind can work with you to make your\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E shine.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we work with nonprofits to create new,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/website-update-checklist-best-practices-updating-your-website\u0022\u003E\u003Cspan\u003Eupdated\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigned\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E websites. We understand that nonprofit organizations have different needs than for-profit businesses. Our goal is to make your website simple, beautiful, and effective so that you can achieve your goals.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you\u2019d like to learn more about our web services for nonprofits, we\u2019re available. You can fill out our online contact form or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E",
                "format": "full_html",
                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media can be both good and bad. While it can inspire people to overshare, it also is a great way to reach others. If you run a nonprofit organization, having a social media presence is a must.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo gain the maximum benefit from your social media accounts, you should be posting consistently. For nonprofits, these posts can include everything from statistics about your work to photos and videos of events. The key is to stay on message and to post regularly.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind offers\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Ewebsite design and development services for nonprofit organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/government-website-design\u0022\u003E\u003Cspan\u003Egovernment entities\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/healthcare-organizations\u0022\u003E\u003Cspan\u003Ehealthcare providers\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and all types of businesses. We work collaboratively with our clients to design and develop a website that is functional, accessible, and beautiful.\u0026nbsp; If you\u2019d like to learn more, reach out to schedule a consultation with a member of our team.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhy Should Your Nonprofit Have a Social Media Presence?\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media may not be your \u201cthing,\u201d but it is still important for businesses and nonprofit organizations alike. According to current research, approximately\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.pewresearch.org\/internet\/fact-sheet\/social-media\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003E72\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E% of all Americans use some form of social media. Many people often search for organizations on sites like Facebook before seeking a website or phone number. If you want people to find you, it is critical to have a social media presence.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are a lot of benefits to social media marketing, including building trust, gaining insights on followers, and building your brand. Even if you don\u2019t have the budget for buying ads or promoting content, you can still take advantage of the power of social media by posting regularly on top sites like\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.facebook.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EFacebook\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/twitter.com\/home\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ETwitter\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E (X),\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.linkedin.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ELinkedIn\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.instagram.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ETikTok\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.instagram.com\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EInstagram\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsistent posting can ensure that your content is appearing in your followers\u2019 feeds, which increases the potential for them to see and engage with your content (including doing things that you want them to do, such as donate, volunteer, or share a post). This is particularly crucial if you aren\u2019t paying to promote content, since it can be harder to reach followers given the various updates to social media algorithms.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media posts also helps to build trust, especially when you are posting news and information that is relevant to your mission. For example, if there is a big piece of legislation related to your work or something happening in the news, your followers will look to you for information and guidance. Being a source for this information can be a great way to show that you are a credible, trustworthy organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFinally, regular posting is a good way to achieve your goals, whether that means getting more donations, letting people know that your nonprofit can help them, or having more people sign up as volunteers. Many of the traditional ways of reaching people in the community - such as mailers, radio spots, newspaper ads, or even billboards - simply aren\u2019t as relevant today. If you want to hit certain targets, then reaching people online through consistently posting on social media is vital.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003E35 Great Ideas for Nonprofit Social Media Posts\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKnowing that you should be posting on social media is the first step. The next part is much harder: figuring out what you should post. Ideally, you should make a social media calendar so that you have a better idea of what you will be posting and when you will be posting it. Using a calendar is also a good way to ensure that you are posting regularly.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you\u2019re stuck on what you should be posting, we have some great ideas below. These concepts can be tailored to suit your individual nonprofit\u2019s needs - such as a heavier focus on fundraising if your organization is low on funds.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFacts Related to the Type of Work You Do\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to be seen as a credible source of information about your mission, gather facts and stats about your work and post them. For example, if you run an environmental nonprofit, you could post facts about climate change or how a particular issue costs your community. You can make a graphic to post these facts or post them alongside a picture or video.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Curated Content\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits are working towards being leaders in their field, but may not be positioned as the experts - yet. Sharing content from organizations and leaders with widely-known expertise can help to build credibility.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Quotes\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA quote can be an easy post, particularly if it is relevant to your work. You can also share inspirational quotes or a quote from the leader of your organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShow Off Your Impact\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best ways to get people engaged with your mission is to show the good that you are doing. Creating posts that demonstrate your impact - such as statistics on the number of cats you have helped to find homes through your rescue work - can inspire others to join or support your work.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EJump on Hashtags\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf something major is going on in the world, there will likely be a hashtag for it. Hashtags can also be used for various campaigns, such as #MeToo. If there is a trending hashtag related to your work, be sure to use it for your posts.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHighlight Fresh Voices\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EToo often, we only hear from certain people - to the exclusion of younger and\/or more marginalized voices. A great way to get more people involved with your mission - especially young people - is to feature fresh voices, such as a high school student who ran a donation drive for your charity.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAsk Followers to Answer a Question or Poll\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u2019s face it: people want to feel important! Asking your followers for their opinions or experiences on something can be a great way to create engagement and even get feedback.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUser-Generated Content\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESometimes, the best content doesn\u2019t come from you - but from your followers. If something is happening, like a \u201cwear red to show your support for this cause\u201d day, ask followers to post pictures and either tag your organization or use a particular hashtag.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Content from Your Website\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best - and easiest - social media posts is content from your website. Whether you want to post a recent blog post, a donation page, or a link to recent a YouTube video, this is a fast, effective way to drive people to your website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShow Behind-the-Scenes Action\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhile this isn\u2019t possible for every nonprofit, sharing photos and videos of the work that you do can be great for engagement. For example, if you run a food bank, you could post videos of volunteers sorting donations.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThank Your Supporters\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits rely on community support to achieve their mission. At least a few times a year, you should thank your board members, donors, and volunteers in a social media post.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EProfile Donors\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany people donate to a nonprofit because the cause is near to them. For example, parents may donate to a nonprofit that helps people with substance abuse disorder after losing their child to an overdose. If you have donors who are willing, you could interview them or otherwise tell their story on your social media.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETell Volunteer Stories\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EVolunteers get involved in charity work for a variety of reasons. Ask your volunteers for their \u201cwhy\u201d so that you can share it on social media - and potentially motivate others to volunteer as well!\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGo Live\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you have something going on, such as an event, you can go live to show followers what you\u2019re doing - and perhaps even inspire them to attend themselves. Just make sure that when you are going live, the content is engaging and that you have the consent of anyone that you film to post them on your page.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Testimonials\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour nonprofit is doing important work and impacting people\u2019s lives. Testimonials from people who are affected by your work can be a great social media post. For example, if your charity helps to buy supplies for teachers, you could ask the teacher to say a few words about how your work benefitted them and the kids in their classroom.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStatistics about Your Work\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the easiest ways to inspire people to donate is to show how far their money will go. If you have the numbers available, you can post statistics about your work to highlight this factor. For example, you could create a graphic that shows how a $50 donation will help to provide 5 meals for a family in need.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAnnounce Upcoming Events\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDo you have something going on in the coming weeks and months, such as a charity walk or a webinar? Your social media is a great place to promote it!\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESuccess Stories\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits create real change in the community and in the lives of individuals. If you can, consider telling success stories of someone who has benefitted from your services or \u201cgraduated\u201d from your program.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInterviews with Your Staff\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofit employees are notoriously overworked and underpaid - yet are incredibly dedicated to their work. Highlighting your staff can be a great way to show them appreciation, and to show off the important work that they do.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos and Videos from Events\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you host events of any kind, be sure to take photos and videos. You can post them while the event is ongoing, or afterward. Participants often like to see photos of themselves - and it may encourage others to engage with your work as well.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERelated Issues in the News\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf something is happening in the news that is linked to your work, then posting about it on social media is a good way to show that you are a leader in the field. For example, if you work with immigrant populations and the White House just announced a new initiative related to immigration, then it would be good to post about it along with your take.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFundraising Solicitations\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofits need donations to do their important work. Part of your social media strategy should include soliciting donations. This may be for a specific need - such as dog food for your animal shelter - or general fundraising.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Your History\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEvery nonprofit started somewhere - even if it is a relatively new organization. Sharing about your roots can help people see why you do the work that you do - and your dedication to the cause.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation about Partners\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits work with other organizations and community groups to achieve their goals. Highlighting these organizations can be a way to show your appreciation and demonstrate that you are a trusted agency.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFAQs\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDo you find that people often ask you the same questions over and over, or that there are common misconceptions about your work? Take the time to answer these frequently asked questions, such as whether you accept donations of certain items or if you are open on weekends and holidays.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGive a Tour\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany people don\u2019t ever get a chance to see the actual work being done. If possible, consider giving a tour of your facility to help people see what you do and your dedication to the cause.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreate a Challenge\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the things that many organizations struggle with is getting people excited and invested in their work. Creating some type of contest or challenge - such as most money raised for an event - can be a great way of driving engagement.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERemind Followers Why You Do What You Do\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWith social media, it can be easy to get caught up in the numbers or try to find something cute or clever to post. It is important to take a step back and remind people why you do this work. For example, if you run a literacy program, you could post about the number of adults who cannot read - and how it affects their lives.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EShare Fundraising Progress and Goals\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you are running a fundraising drive or something similar, then social media is a great place to share your progress. This can be a great way to motivate people to donate themselves, especially as they see you moving closer to your goal.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EProfiles of Board Members\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA board of directors is essential to any nonprofit. These positions often require a lot of work - without any pay. Writing profiles of your board members for your social media accounts can be a way to thank them and to show your credibility as an organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInfographics\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMost people don\u2019t want to read huge blocks of text or dig into numbers. Consider creating infographics for social media to make it as easy as possible to digest the information that you want to share.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENews about Your Organization\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhether the local newspaper is writing about your event or you simply have an important update to share, social media is a good place to post about it. For example, if your long-term executive director is retiring and a new director has been hired, you can post about it on social media.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECelebrate Holidays and Awareness Months Related to Your Mission\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf there are certain holidays or awareness months that are relevant to your work, then make sure to post something to celebrate it on social media. For example, if you run an org that provides services to wounded veterans, then create posts for Veterans\u2019 Day.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAsk Followers to Share Petitions, Write to their Representatives, or Otherwise Get Engaged\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen presented with a societal problem, many people feel overwhelmed or like they can\u2019t really do anything to help. Give them something concrete to do by posting on social media when opportunities arise.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPost Throwback Photos\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThrowback Thursday isn\u2019t just for pics of you in college. It can also be a good way to show off how your organization has been in existence and worked in the community for years.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EImprove Your Nonprofit Marketing With A Better Website\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs a nonprofit, it is vital to have an online presence. In addition to social media, you should also have a functional, optimized website. Inclind can work with you to make your\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E shine.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we work with nonprofits to create new,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/website-update-checklist-best-practices-updating-your-website\u0022\u003E\u003Cspan\u003Eupdated\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigned\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E websites. We understand that nonprofit organizations have different needs than for-profit businesses. 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