Membership Engagement 101: Creating A Member Engagement Strategy

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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you work for or run a membership organization, one of the main concerns that you may have is how to keep your members engaged. During a time when most people are pulled in 100 different directions, it can be hard to break through the noise. So how exactly can you make sure that your members stay engaged with your content and your mission?\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step in the process involves setting goals for engagement. From there, you can create a strategy designed to reach those goals. Your techniques should combine online and offline activities that complement each other and create opportunities for your members to interact in a way that works best for them.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we work with membership organizations, nonprofits, and other entities to help them design and develop a website that meets their needs - including membership engagement. Our services include everything from initial\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Eweb design and development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to ongoing\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, website redesign, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Reach out today to schedule a consultation with a member of our team.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESetting Member Engagement Goals\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step in creating a member engagement strategy is to understand what\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.ensync-corp.com\/blog\/guide-to-member-engagement\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Emember engagement\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E actually is. At its most basic level, member engagement is about how and how often you connect with your members. The goal of member engagement is to retain existing members and build membership by demonstrating the value your organization offers to members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo set membership engagement goals, you will need to take a hard look at your current numbers. Ask yourself the following questions:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow engaged are your members today?\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAre your members satisfied with the level of benefits or engagement that you provide?\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat activities are most popular among members?\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhich activities are a miss for your members?\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe answers to these questions will help to determine what your goals should be for membership engagement.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep in mind that membership engagement goals can be further broken down into segments based on your members, the length of time that they have belonged to your organization, and how you want to engage them (online versus offline). For example, if you run a club for dog owners, you may have different goals for new dog owners (who may prioritize training for their dogs) versus long-time dog owners and members (who may be more interested in social meet-ups). You can personalize your goals based on these and other factors.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour membership engagement goals could look very different based on how you answered these questions and what is most important to your organization. In the dog club example above, you might set a goal of getting 50% of new dog owners to sign up for one training session. If you run a local alumni group, then your goal may be to recruit 50 new members and get them to input their basic information (such as current job) into the database so that you can create better alumni connections. The next step of the process is to create a strategy that helps you reach those goals - whatever they may be.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDeveloping a Membership Engagement Strategy\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENow that you have set engagement goals, you will need to create a strategy to meet these goals. As a website design and development company, we could tell you that your website is the single most important aspect of membership engagement - but that isn\u2019t necessarily true. Most member organizations include some element of in-person interaction. For this reason, it is important to design a strategy that meets your goals using a combination of techniques.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA great membership engagement strategy should include most of the following elements:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA well-designed,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Eaccessible\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E website with a member\u0027s section\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent to engage members\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA smart social media plan\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOpportunities to interact online and offline\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen executed correctly, a membership engagement strategy can help your members feel happier with their benefits and may even help to grow your organization.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEngaging Members Through Your Website\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn 2023, a website is necessary for most businesses and organizations.\u0026nbsp; Generally, your website is your primary online identity. While social media can support your website, it is a good idea also to have a website where your members can go for information and insight.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour website should also be a place where prospective members can learn how to join and register to become members. Similarly, current members should be able to view their existing profile and renew their membership (if applicable). A website may also include a calendar of events, an ability to register for events, and even an online forum where members can communicate.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership website is different from a typical website, as it will allow members to register, log in, and view online resources. You can also use a membership site to create online member directories and other vital information. You can often add these features by using custom software or plug-ins. An experienced website developer can work with you to create a membership-focused website that meets your needs as an organization.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating Content to Drive Engagement\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOf course, a membership engagement strategy requires more than just having a website. Your site should have fresh content that is targeted to your audience.\u0026nbsp; The type of content may vary based on what type of organization you run. For example, suppose you run a birdwatching club. In that case, you may want to create blog posts about important news, such as a mysterious\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.mcall.com\/2021\/07\/08\/the-mystery-bird-illness-responsible-for-killing-many-backyard-favorites-is-spreading-across-states\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ebird illness\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E that was causing unexplained deaths and led wildlife agencies to advise against using bird feeders.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGood ideas for content include:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA calendar that covers events for the coming months\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation about events\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFundraising campaigns\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELegislative or political issues\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMember stories\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos or videos of recent events\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe key is to make sure that your website is up-to-date. Having fresh content goes a long way toward credibility - and member interest and engagement.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing Social Media to Boost Engagement\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media is more popular than ever in the U.S. The type of social media you use will be based on where your members spend the most time. While having a Facebook page is fairly standard for most organizations, you may also consider starting an Instagram, LinkedIn, Twitter, Snapchat, and\/or TikTok account.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media should not be the only part of your member engagement strategies. However, you should recognize that it remains one of the best ways to create a dialogue with members and address critical issues. Think of it this way: when you post something on your website, you are telling your members something. When you are active on social media, you are giving members an opportunity to respond - which is huge for member engagement.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen deciding what social media platforms to use - and what kind of content to create - consider what channels your audience uses the most, what kind of content they are looking for, and when they are most likely to be online. For example, if your organization\u0027s membership skews older, Facebook might be your best option. If your members are largely Zoomers, then the best place to find them might be TikTok.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep in mind that social media is often a visual medium. Long, wordy posts won\u2019t perform as well as captivating images, graphics, or videos. Developing a social media calendar can help to keep you on track. If you\u2019re struggling to develop content ideas, you can also create interactive content (like polls) or ask users for content - like photos of birds they saw on a recent bird-watching outing.\u003C\/span\u003E\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003ECreate Opportunities for Engagement Online and Offline\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFinally, your online engagement strategies should complement your offline engagement strategies. While some organizations may purely exist online - and that is perfect for the membership - many include some combination of online and offline engagement.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsider ways to alert your members to fresh or new content when it comes to online engagement. This can include regular newsletter updates or emails and social media posts. You should also give your members a chance to engage with you online. That may be through an online forum, a blog with comments enabled, surveys, and\/or social media.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConnecting in person is also important for membership organizations. You can do this in several ways, from sharing events that your organization or one of your members is hosting, encouraging members to volunteer, or even creating a referral program. Whatever in-person connections you offer, highlight them on your website and social media. After all, your members cannot engage offline unless they know about the events or opportunities beforehand - and the fastest, easiest, and cheapest way to do that is through an online channel.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Inclind Can Help Your Membership Engagement Strategy\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMembership organizations typically have a strong interest or expertise in a particular area - but it may not necessarily be website development. Having a great website - and the content and social media accounts to go with it - is critical for engaging members in your organization. Our team can help you create a website from scratch or\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/website-update-checklist-best-practices-updating-your-website\u0022\u003E\u003Cspan\u003Eupdate\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E an existing website to meet your member engagement goals.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBased in Delaware, Inclind works with clients throughout the United States to help them build and maintain a website that works for them. We assist all types of organizations, from nonprofit organizations to healthcare entities to corporations to membership organizations and groups. We understand the unique needs of your membership organization and will collaborate with you to ensure your website reflects your mission.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe\u0027re available to talk if you\u2019d like to learn more about our web services. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E",
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                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you work for or run a membership organization, one of the main concerns that you may have is how to keep your members engaged. During a time when most people are pulled in 100 different directions, it can be hard to break through the noise. So how exactly can you make sure that your members stay engaged with your content and your mission?\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step in the process involves setting goals for engagement. From there, you can create a strategy designed to reach those goals. Your techniques should combine online and offline activities that complement each other and create opportunities for your members to interact in a way that works best for them.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we work with membership organizations, nonprofits, and other entities to help them design and develop a website that meets their needs - including membership engagement. Our services include everything from initial\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services\u0022\u003E\u003Cspan\u003Eweb design and development\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to ongoing\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, website redesign, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Reach out today to schedule a consultation with a member of our team.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESetting Member Engagement Goals\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step in creating a member engagement strategy is to understand what\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.ensync-corp.com\/blog\/guide-to-member-engagement\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Emember engagement\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E actually is. At its most basic level, member engagement is about how and how often you connect with your members. The goal of member engagement is to retain existing members and build membership by demonstrating the value your organization offers to members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETo set membership engagement goals, you will need to take a hard look at your current numbers. Ask yourself the following questions:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow engaged are your members today?\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAre your members satisfied with the level of benefits or engagement that you provide?\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat activities are most popular among members?\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhich activities are a miss for your members?\u003C\/span\u003E\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe answers to these questions will help to determine what your goals should be for membership engagement.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep in mind that membership engagement goals can be further broken down into segments based on your members, the length of time that they have belonged to your organization, and how you want to engage them (online versus offline). For example, if you run a club for dog owners, you may have different goals for new dog owners (who may prioritize training for their dogs) versus long-time dog owners and members (who may be more interested in social meet-ups). You can personalize your goals based on these and other factors.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour membership engagement goals could look very different based on how you answered these questions and what is most important to your organization. In the dog club example above, you might set a goal of getting 50% of new dog owners to sign up for one training session. If you run a local alumni group, then your goal may be to recruit 50 new members and get them to input their basic information (such as current job) into the database so that you can create better alumni connections. The next step of the process is to create a strategy that helps you reach those goals - whatever they may be.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDeveloping a Membership Engagement Strategy\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENow that you have set engagement goals, you will need to create a strategy to meet these goals. As a website design and development company, we could tell you that your website is the single most important aspect of membership engagement - but that isn\u2019t necessarily true. Most member organizations include some element of in-person interaction. For this reason, it is important to design a strategy that meets your goals using a combination of techniques.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA great membership engagement strategy should include most of the following elements:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA well-designed,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.w3.org\/WAI\/fundamentals\/accessibility-intro\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Eaccessible\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E website with a member\u0027s section\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent to engage members\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA smart social media plan\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOpportunities to interact online and offline\u003C\/span\u003E\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen executed correctly, a membership engagement strategy can help your members feel happier with their benefits and may even help to grow your organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEngaging Members Through Your Website\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn 2023, a website is necessary for most businesses and organizations.\u0026nbsp; Generally, your website is your primary online identity. While social media can support your website, it is a good idea also to have a website where your members can go for information and insight.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour website should also be a place where prospective members can learn how to join and register to become members. Similarly, current members should be able to view their existing profile and renew their membership (if applicable). A website may also include a calendar of events, an ability to register for events, and even an online forum where members can communicate.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership website is different from a typical website, as it will allow members to register, log in, and view online resources. You can also use a membership site to create online member directories and other vital information. You can often add these features by using custom software or plug-ins. An experienced website developer can work with you to create a membership-focused website that meets your needs as an organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating Content to Drive Engagement\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOf course, a membership engagement strategy requires more than just having a website. Your site should have fresh content that is targeted to your audience.\u0026nbsp; The type of content may vary based on what type of organization you run. For example, suppose you run a birdwatching club. In that case, you may want to create blog posts about important news, such as a mysterious\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.mcall.com\/2021\/07\/08\/the-mystery-bird-illness-responsible-for-killing-many-backyard-favorites-is-spreading-across-states\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ebird illness\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E that was causing unexplained deaths and led wildlife agencies to advise against using bird feeders.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGood ideas for content include:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA calendar that covers events for the coming months\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation about events\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFundraising campaigns\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELegislative or political issues\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMember stories\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos or videos of recent events\u003C\/span\u003E\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe key is to make sure that your website is up-to-date. Having fresh content goes a long way toward credibility - and member interest and engagement.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUsing Social Media to Boost Engagement\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media is more popular than ever in the U.S. The type of social media you use will be based on where your members spend the most time. While having a Facebook page is fairly standard for most organizations, you may also consider starting an Instagram, LinkedIn, Twitter, Snapchat, and\/or TikTok account.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media should not be the only part of your member engagement strategies. However, you should recognize that it remains one of the best ways to create a dialogue with members and address critical issues. Think of it this way: when you post something on your website, you are telling your members something. When you are active on social media, you are giving members an opportunity to respond - which is huge for member engagement.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen deciding what social media platforms to use - and what kind of content to create - consider what channels your audience uses the most, what kind of content they are looking for, and when they are most likely to be online. For example, if your organization\u0027s membership skews older, Facebook might be your best option. If your members are largely Zoomers, then the best place to find them might be TikTok.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep in mind that social media is often a visual medium. Long, wordy posts won\u2019t perform as well as captivating images, graphics, or videos. Developing a social media calendar can help to keep you on track. If you\u2019re struggling to develop content ideas, you can also create interactive content (like polls) or ask users for content - like photos of birds they saw on a recent bird-watching outing.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003ECreate Opportunities for Engagement Online and Offline\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFinally, your online engagement strategies should complement your offline engagement strategies. While some organizations may purely exist online - and that is perfect for the membership - many include some combination of online and offline engagement.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsider ways to alert your members to fresh or new content when it comes to online engagement. This can include regular newsletter updates or emails and social media posts. You should also give your members a chance to engage with you online. That may be through an online forum, a blog with comments enabled, surveys, and\/or social media.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConnecting in person is also important for membership organizations. You can do this in several ways, from sharing events that your organization or one of your members is hosting, encouraging members to volunteer, or even creating a referral program. Whatever in-person connections you offer, highlight them on your website and social media. After all, your members cannot engage offline unless they know about the events or opportunities beforehand - and the fastest, easiest, and cheapest way to do that is through an online channel.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Inclind Can Help Your Membership Engagement Strategy\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMembership organizations typically have a strong interest or expertise in a particular area - but it may not necessarily be website development. Having a great website - and the content and social media accounts to go with it - is critical for engaging members in your organization. Our team can help you create a website from scratch or\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/website-update-checklist-best-practices-updating-your-website\u0022\u003E\u003Cspan\u003Eupdate\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E an existing website to meet your member engagement goals.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBased in Delaware, Inclind works with clients throughout the United States to help them build and maintain a website that works for them. We assist all types of organizations, from nonprofit organizations to healthcare entities to corporations to membership organizations and groups. We understand the unique needs of your membership organization and will collaborate with you to ensure your website reflects your mission.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe\u0027re available to talk if you\u2019d like to learn more about our web services. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\n",
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