How To Choose A Domain Name (Winning Strategy & What To Avoid)

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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating a website is easier than it ever was before. With drag-and-drop options like Squarespace and Wix, almost anyone can build a site. That being said, designing a website that is effective, thoughtful, and visually appealing typically can take a fair bit of work and know-how. Working with an experienced web design agency like Inclind is often better to create a website that will truly results for you.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003E\u0026nbsp;Of course, before any of the work starts, you will need to pick a domain name or web address - the thing that people will type into the browser bar to get to your site. Sometimes, choosing a domain name will be as simple as using your organization\u0027s name. However, if that name is taken, you will need to get creative when creating a domain name. Our guide to choosing a domain name lists some top tips and what to avoid.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003E\u0026nbsp;At Inclind, we work with businesses, nonprofits, and member organizations to help them create websites that meet their goals as an entity. We go beyond the basics to provide the highest technical support and service level, from initial design to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigns\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and ongoing support and maintenance. If you\u0027d like to learn more about our services, reach out to talk to a member of our award-winning website design and development team.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat Is a Domain Name?\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA domain name is a unique address that is used to identify websites. For example, if you read this post, you will notice that the domain name is\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.inclind.com\u0022\u003E\u003Cspan\u003Ewww.inclind.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Similarly, if you want to shop, you may log into Amazon at its domain name -\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.amazon.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.amazon.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA domain name consists of one or more parts that are separated by dots. The top-level domain is the part at the end, such as gov, edu, com, mil, org, net, and int. The top-level domain can help you identify what type of website you are visiting. For example, if you want to find out about a tax benefit, you would likely be looking for a government-run website with a domain name ending in .gov (such as\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.irs.gov\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.irs.gov\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E for the Internal Revenue Service).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe second-level domain is the part immediately to the left of the top-level domain (the \u0022IRS\u0022 in\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.irs.gov\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.irs.gov\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E). The third-level domain is to the left of the second-level domain and is often \u0022www,\u0022 which stands for World Wide Web.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe Internet Corporation manages domain names for Assigned Names and Numbers, or\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.icann.org\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EICANN\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. It authorizes domain name registrars, which serve as a way to register and reassign domain names.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EChoosing the right domain name can be critical for the success of your website. You want something that will reflect your brand and be easy for people to remember. Switching to a new domain name can be cumbersome, so it is worth the time and energy to figure out a great domain name before you take the next steps of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\u0022\u003E\u003Cspan\u003Edesigning and developing\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E a website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow to Choose a Domain Name\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENow that you have a basic understanding of a domain name, the next step is to pick one that works for your business or organization. Again, remember that while changing your domain name is possible, it isn\u0027t easy to make the switch. Spending some time upfront - using our tips - can ensure that you have a domain name that will work for years.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPick a Top-Level Domain\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step is to choose a top-level domain, which is the part at the end of the address. While there are some new options out there, most people will use one of the basic top-level domains - like .com or .org. With domains quickly being bought up, you may have to use a country code domain like .us (the country code top-level domain for United States organizations).\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGenerally, if you are running a business of any type, then your top-level domain should be .com. Otherwise, if you are setting up a nonprofit website, the top-level domain should be .org. If it\u0027s a school of some sort, then you may use .edu. Keep in mind that while there aren\u0027t formal restrictions on the use of .org (i.e., you don\u0027t have to provide paperwork to prove that you are a charity to get a .org website), visitors to your website might find it untrustworthy if it is clearly a for-profit business using a .org top-level domain (TLD).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Your Business Name or Keywords\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn an ideal world, your business name will be available for you to use as a second-level domain. That can make choosing a domain name easy - you just use your company name (like Inclind). Unfortunately, that doesn\u0027t always happen, and you might need to get creative.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, imagine that you run a business that sells running shoes in Scottsdale, Arizona. Unfortunately, the exact name of your company isn\u0027t available as a domain name. In this case, you can use keywords - like running shoes or sneakers - to select a second-level domain.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeywords are exactly what they sound like - words that capture the essence of a topic or an idea. At one point in time,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.searchenginejournal.com\/ranking-factors\/domain-name\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ehaving keywords in your domain helped you rank higher\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. That is no longer the case, but having keywords in your domain can still help customers remember your URL and easily identify your main service or product.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThink of it this way: what words and phrases will customers likely use to find the product or services you sell? Start trying different combinations of words, like the name of your town + the product that you sell (such as \u0022scottsdalerunningshoes.com\u0022).\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep Your Domain Name Short\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen choosing a domain name, you might be tempted to ensure that you get it all in - the whole name of your business or all of the most relevant keywords. But longer domain names are harder for people to remember and increase the likelihood of people making mistakes when they type it into a web browser. A good rule of thumb is that your second-level domain should be under 15 characters.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf your business name is long, you can find ways to shorten it so that it still works for your business. For example, Burger King uses the domain name\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.bk.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.bk.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. It\u0027s not that it is particularly hard to spell Burger King - but the initials make it even easier for people to remember and type.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMake Your Domain Name Easy to Say and Spell\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDomain names are something that people type into a web browser, but they are also often spoken out loud. Whether you are telling someone how to find your website or using the website name in an ad, it is important that your domain name is easy to pronounce.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe goal here is to avoid confusion and to make it as easy as possible for people to find you. If your domain name is an unpronounceable string of letters and\/or numbers, you won\u0027t be able to refer people to the site easily - and they won\u0027t remember it in order to find it.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETry Domain Name Generators If You Are Stuck\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you are unable to use your business name or a variation of it for your website, then you might need to fall back on keywords to name your website. This can be tricky, as it isn\u0027t easy to create a creative, memorable name that is ALSO easy to type, spell, and pronounce!\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFortunately, there are many tools online that can generate names for you. \u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.shopify.com\/tools\/domain-name-generator\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EShopify\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.godaddy.com\/domains\/domain-name-generator\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EGoDaddy\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E have generators you can use to come up with a domain name. Just plug in some keywords, and it will come up with a range of potential domain names. Even if you don\u0027t choose one from the list, it may serve as inspiration for you to brainstorm a domain name of your own.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMake Sure Your Domain Name Is Consistent with Your Brand Identity\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA brand identity is everything that is visible about your brand, from the name of your organization to its logo, slogan, and colors. While you may have to get creative when it comes to your domain name if your entity\u0027s name isn\u0027t available, you should make sure that whatever name you choose is consistent with your brand identity.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if you are a photographer primarily focusing on bright, colorful photos of children and families, your domain name should reflect that. If the domain name references wedding photography or black-and-white photos, then that probably won\u0027t work for branding purposes.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELeave Room to Expand\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u0027s say that you start out with an idea for a business in a fairly niche area - such as selling bouquets of peonies available for local delivery only. You may be tempted to choose a domain name that reflects this specific purpose, like \u0022pittsburghpeonydelivery.com,\u0022 but what happens if you expand your business over time and start offering more types of flowers or a broader delivery range?\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor this reason, choosing a domain name that gives you room to grow makes sense. This is particularly true if you are picking a domain name other than the name of your business or organization. Think carefully about whether a potential domain name will limit your opportunities in the future.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECheck Availability\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThroughout the process, you should be checking the availability of various website domains. You can do this fairly easily with a Google search. You can also use tools like\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.whois.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EWho Is\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to determine if a particular website domain is available.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYou should also do a quick search through the U.S. Patent and Trademark Office to make sure that a particular domain name isn\u0027t trademarked. Your state\u0027s corporation database is also a good place to search to ensure no other entity already uses that particular name. Taking these steps can prevent confusion and legal liability down the line.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat to Avoid When Choosing a Domain Name\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you are choosing a domain name, the above-listed tips offer some obvious things to avoid - like a domain name that is too long, that people can\u0027t spell or pronounce, and one that isn\u0027t linked to your brand identity. There are some other things that you should probably avoid as well when picking a domain name.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs an initial matter, think carefully about your top-level domain. In the past, you were fairly limited when it came to TLD, with your main options being .com, .net, .edu, and .org. Now, there is a whole world of TLDs, so you can choose almost anything that you want to end your domain name. While you may be tempted to do something fun, keep in mind that credibility is everything when it comes to domain names. Sticking to a well-known choice, like .com or .org, is probably the best bet.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOther things to avoid include using hyphens or double letters in your domain name. Both of these may make it easier for people to make typos, which could send them to a whole different site. Generally, think hard about how to make it as straightforward as possible to get to your site - and avoid anything compromising that goal.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuild Your New Site With Inclind\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPicking a domain name is the first step in what can often be a drawn-out process of mapping out a website, coming up with a design scheme, choosing functionalities, and making sure that it is accessible. A domain name is incredibly important, as it will often be the main way that people learn about your organization and what it can offer.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we have years of experience helping all types of organizations design and develop highly effective, beautiful websites. We offer a full range of services for corporations, healthcare providers, member organizations, and nonprofits. Our team can help you with each step of the process, from choosing a domain name and a web host to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Emaintaining\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E your site over time.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you\u0027re interested in knowing more about our web design,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services\u0022\u003E\u003Cspan\u003Edevelopment\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Esupport\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E services, we are always here to chat with you. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E",
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                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating a website is easier than it ever was before. With drag-and-drop options like Squarespace and Wix, almost anyone can build a site. That being said, designing a website that is effective, thoughtful, and visually appealing typically can take a fair bit of work and know-how. Working with an experienced web design agency like Inclind is often better to create a website that will truly results for you.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003E\u0026nbsp;Of course, before any of the work starts, you will need to pick a domain name or web address - the thing that people will type into the browser bar to get to your site. Sometimes, choosing a domain name will be as simple as using your organization\u0027s name. However, if that name is taken, you will need to get creative when creating a domain name. Our guide to choosing a domain name lists some top tips and what to avoid.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003E\u0026nbsp;At Inclind, we work with businesses, nonprofits, and member organizations to help them create websites that meet their goals as an entity. We go beyond the basics to provide the highest technical support and service level, from initial design to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/website-redesigns\u0022\u003E\u003Cspan\u003Eredesigns\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and ongoing support and maintenance. If you\u0027d like to learn more about our services, reach out to talk to a member of our award-winning website design and development team.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat Is a Domain Name?\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA domain name is a unique address that is used to identify websites. For example, if you read this post, you will notice that the domain name is\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/\u0022\u003E\u003Cspan\u003Ewww.inclind.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Similarly, if you want to shop, you may log into Amazon at its domain name -\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.amazon.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.amazon.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA domain name consists of one or more parts that are separated by dots. The top-level domain is the part at the end, such as gov, edu, com, mil, org, net, and int. The top-level domain can help you identify what type of website you are visiting. For example, if you want to find out about a tax benefit, you would likely be looking for a government-run website with a domain name ending in .gov (such as\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.irs.gov\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.irs.gov\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E for the Internal Revenue Service).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe second-level domain is the part immediately to the left of the top-level domain (the \u0022IRS\u0022 in\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.irs.gov\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.irs.gov\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E). The third-level domain is to the left of the second-level domain and is often \u0022www,\u0022 which stands for World Wide Web.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe Internet Corporation manages domain names for Assigned Names and Numbers, or\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.icann.org\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EICANN\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. It authorizes domain name registrars, which serve as a way to register and reassign domain names.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EChoosing the right domain name can be critical for the success of your website. You want something that will reflect your brand and be easy for people to remember. Switching to a new domain name can be cumbersome, so it is worth the time and energy to figure out a great domain name before you take the next steps of\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\u0022\u003E\u003Cspan\u003Edesigning and developing\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E a website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow to Choose a Domain Name\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENow that you have a basic understanding of a domain name, the next step is to pick one that works for your business or organization. Again, remember that while changing your domain name is possible, it isn\u0027t easy to make the switch. Spending some time upfront - using our tips - can ensure that you have a domain name that will work for years.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPick a Top-Level Domain\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe first step is to choose a top-level domain, which is the part at the end of the address. While there are some new options out there, most people will use one of the basic top-level domains - like .com or .org. With domains quickly being bought up, you may have to use a country code domain like .us (the country code top-level domain for United States organizations).\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGenerally, if you are running a business of any type, then your top-level domain should be .com. Otherwise, if you are setting up a nonprofit website, the top-level domain should be .org. If it\u0027s a school of some sort, then you may use .edu. Keep in mind that while there aren\u0027t formal restrictions on the use of .org (i.e., you don\u0027t have to provide paperwork to prove that you are a charity to get a .org website), visitors to your website might find it untrustworthy if it is clearly a for-profit business using a .org top-level domain (TLD).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Your Business Name or Keywords\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn an ideal world, your business name will be available for you to use as a second-level domain. That can make choosing a domain name easy - you just use your company name (like Inclind). Unfortunately, that doesn\u0027t always happen, and you might need to get creative.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, imagine that you run a business that sells running shoes in Scottsdale, Arizona. Unfortunately, the exact name of your company isn\u0027t available as a domain name. In this case, you can use keywords - like running shoes or sneakers - to select a second-level domain.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeywords are exactly what they sound like - words that capture the essence of a topic or an idea. At one point in time,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.searchenginejournal.com\/ranking-factors\/domain-name\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ehaving keywords in your domain helped you rank higher\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. That is no longer the case, but having keywords in your domain can still help customers remember your URL and easily identify your main service or product.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThink of it this way: what words and phrases will customers likely use to find the product or services you sell? Start trying different combinations of words, like the name of your town + the product that you sell (such as \u0022scottsdalerunningshoes.com\u0022).\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EKeep Your Domain Name Short\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen choosing a domain name, you might be tempted to ensure that you get it all in - the whole name of your business or all of the most relevant keywords. But longer domain names are harder for people to remember and increase the likelihood of people making mistakes when they type it into a web browser. A good rule of thumb is that your second-level domain should be under 15 characters.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf your business name is long, you can find ways to shorten it so that it still works for your business. For example, Burger King uses the domain name\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022http:\/\/www.bk.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Ewww.bk.com\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. It\u0027s not that it is particularly hard to spell Burger King - but the initials make it even easier for people to remember and type.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMake Your Domain Name Easy to Say and Spell\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDomain names are something that people type into a web browser, but they are also often spoken out loud. Whether you are telling someone how to find your website or using the website name in an ad, it is important that your domain name is easy to pronounce.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe goal here is to avoid confusion and to make it as easy as possible for people to find you. If your domain name is an unpronounceable string of letters and\/or numbers, you won\u0027t be able to refer people to the site easily - and they won\u0027t remember it in order to find it.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ETry Domain Name Generators If You Are Stuck\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you are unable to use your business name or a variation of it for your website, then you might need to fall back on keywords to name your website. This can be tricky, as it isn\u0027t easy to create a creative, memorable name that is ALSO easy to type, spell, and pronounce!\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFortunately, there are many tools online that can generate names for you. \u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.shopify.com\/tools\/domain-name-generator\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EShopify\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.godaddy.com\/domains\/domain-name-generator\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EGoDaddy\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E have generators you can use to come up with a domain name. Just plug in some keywords, and it will come up with a range of potential domain names. Even if you don\u0027t choose one from the list, it may serve as inspiration for you to brainstorm a domain name of your own.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMake Sure Your Domain Name Is Consistent with Your Brand Identity\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA brand identity is everything that is visible about your brand, from the name of your organization to its logo, slogan, and colors. While you may have to get creative when it comes to your domain name if your entity\u0027s name isn\u0027t available, you should make sure that whatever name you choose is consistent with your brand identity.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if you are a photographer primarily focusing on bright, colorful photos of children and families, your domain name should reflect that. If the domain name references wedding photography or black-and-white photos, then that probably won\u0027t work for branding purposes.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELeave Room to Expand\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u0027s say that you start out with an idea for a business in a fairly niche area - such as selling bouquets of peonies available for local delivery only. You may be tempted to choose a domain name that reflects this specific purpose, like \u0022pittsburghpeonydelivery.com,\u0022 but what happens if you expand your business over time and start offering more types of flowers or a broader delivery range?\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor this reason, choosing a domain name that gives you room to grow makes sense. This is particularly true if you are picking a domain name other than the name of your business or organization. Think carefully about whether a potential domain name will limit your opportunities in the future.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECheck Availability\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThroughout the process, you should be checking the availability of various website domains. You can do this fairly easily with a Google search. You can also use tools like\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.whois.com\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EWho Is\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E to determine if a particular website domain is available.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYou should also do a quick search through the U.S. Patent and Trademark Office to make sure that a particular domain name isn\u0027t trademarked. Your state\u0027s corporation database is also a good place to search to ensure no other entity already uses that particular name. Taking these steps can prevent confusion and legal liability down the line.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat to Avoid When Choosing a Domain Name\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you are choosing a domain name, the above-listed tips offer some obvious things to avoid - like a domain name that is too long, that people can\u0027t spell or pronounce, and one that isn\u0027t linked to your brand identity. There are some other things that you should probably avoid as well when picking a domain name.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs an initial matter, think carefully about your top-level domain. In the past, you were fairly limited when it came to TLD, with your main options being .com, .net, .edu, and .org. Now, there is a whole world of TLDs, so you can choose almost anything that you want to end your domain name. While you may be tempted to do something fun, keep in mind that credibility is everything when it comes to domain names. Sticking to a well-known choice, like .com or .org, is probably the best bet.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOther things to avoid include using hyphens or double letters in your domain name. Both of these may make it easier for people to make typos, which could send them to a whole different site. Generally, think hard about how to make it as straightforward as possible to get to your site - and avoid anything compromising that goal.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuild Your New Site With Inclind\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPicking a domain name is the first step in what can often be a drawn-out process of mapping out a website, coming up with a design scheme, choosing functionalities, and making sure that it is accessible. A domain name is incredibly important, as it will often be the main way that people learn about your organization and what it can offer.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we have years of experience helping all types of organizations design and develop highly effective, beautiful websites. We offer a full range of services for corporations, healthcare providers, member organizations, and nonprofits. Our team can help you with each step of the process, from choosing a domain name and a web host to\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/support\u0022\u003E\u003Cspan\u003Emaintaining\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E your site over time.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you\u0027re interested in knowing more about our web design,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services\u0022\u003E\u003Cspan\u003Edevelopment\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/support\u0022\u003E\u003Cspan\u003Esupport\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E services, we are always here to chat with you. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E\n",
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