Category
Company/Client
Team Member
Published on
Location
Long Neck, Delaware (38.6201° N, 75.1507° W)
Slides
Challenge
Baywood Greens just sounds like a place you want to retire – and after a tour of this upscale golf course community in southern Delaware, you would agree. Set in Long Neck, Del., Baywood Greens features all of the pomp and circumstance retirees could ask for along the coast – while still allowing for an affordable lifestyle: tree-lined streets, lush landscaping, brick walkways, a world-class golf course centerpiece that rolls out greens onto nearly every backyard in the community, along with its majestic clubhouse and restaurant, a marina with access to Rehoboth Bay and the Atlantic, and an active community association with a host of events for all who live at Baywood.
Although Baywood Greens is a popular destination for golf, weddings, vacations and special events, and new construction and the sale of existing homes was booming, the website needed to be as user-friendly and picture-perfect as the actual neighborhood.
The grounds of Baywood Greens itself may attract potential homebuyers, golfers and vacationers because of its magnifying curb appeal, but the website was in need of some cleanup to its online curb appeal.
As the previous agency of choice, when Tunnell Companies was in need of consolidating multiple CMS platforms across its five companies onto one Drupal platform, Inclind again was asked to streamline Baywood Greens’ site navigation overall. The previous navigation changed on different pages, which was confusing to visitors as they sifted through properties.
Additional goals Inclind was tasked with for this renovation project included beefing up the content throughout the site. While images were plentiful, content was light, which always proves to be an issue on the side of SEO. Baywood Greens also needed more powerful landing pages that would entice buyers to stick around for a while and peruse the amenities and inventory of available beautiful homes. The website also needed to be updated to accommodate a mobile audience, with a more responsive design and more engaging, more organized mobile experience.
Solution
In an effort to keep within a budget but improve the user experience, the website stayed on its current platform of Drupal 7 which also facilitates a Salesforce integration.
Result
Because we met – even exceeded – our goals, the newly revamped Baywood Greens website now reveals a more modern, streamlined design and navigation overall; a more standout, intriguing layout of landing pages that now piques better interest in shoppers; and a more eye-catching, more organized catalog of homes that showcases the beautiful content presentation it deserves.
According to Rob Lee, marketing manager for Tunnell Companies, “This has been our second time working with Inclind on our Baywood Greens website. The first go around we let our advertising agency take the lead on the project and the website work from Inclind was great. On this second iteration of our website we let Inclind take the lead on the project. While the agency’s work was great on the first project, the redesign has made our site much more user intuitive – on both the user facing and backend.”
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Article Type
Case Study
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