7 Things Every Nonprofit Website Should Include

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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike other organizations and businesses, it is important for nonprofits to have a website that provides essential information to visitors. But nonprofits are different from for-profit entities in several key respects. That is why it is important to have a website that is designed and developed with nonprofits in mind.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E should have seven critical items: an about us section, ways to donate, information about programs and services, ways to get involved, a newsletter sign-up, a blog, and photos and videos. Including these things can help to ensure that you\u2019re getting your message across - and reaching as many people as possible. Below, we break down each \u201cmust-have\u201d item and explain what you should include for each.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind works with nonprofits to help them design and develop websites that are specifically geared toward their work. We understand how nonprofits operate, and what their websites need to support their mission best. Reach out to talk to one of our experts about how we can help you design, develop, redesign, or optimize your nonprofit website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAn \u201cAbout Us\u201d Section\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen a person visits a nonprofit\u0027s website, it is usually for a particular reason - whether that is to learn more about a cause, seek out services, or find ways to help. Having an \u201cabout us\u201d section is critical to ensure that your organization tells its story clearly and effectively.\u0026nbsp; This is your opportunity to explain what you are doing, why you are doing it, and why others should get involved with your work.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat should an \u201cabout us\u201d section include? For nonprofits, it should always include a mission statement. Nonprofit organizations are generally required to have a charitable purpose to qualify for 501(c)(3)\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.irs.gov\/charities-non-profits\/applying-for-tax-exempt-status\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Etax-exempt status\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The mission statement from these filings can be added to your \u201cabout us\u201d section so that people clearly understand your work.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition, you may want to include some other information, such as:\u003C\/span\u003E\u003C\/p\u003E\u003Cul\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen your organization was founded;\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIts origin story;\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWho is on the Board of Directors;\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMilestones in your agency\u2019s history; and\/or\u003C\/span\u003E\u003C\/li\u003E\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFacts and figures about the work that you do (such as 3,000 hotline calls answered in 2022)\u003C\/span\u003E\u003C\/li\u003E\u003C\/ul\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe \u201cabout us\u201d section may also be a good place to keep important documents, such as an annual report and IRS filings. You could also include links to your social media accounts and other relevant information. For example, if your organization is listed on\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.charitynavigator.org\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ECharity Navigator\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, you could include a link to the site so visitors can easily see your nonprofit\u2019s rating on factors like finances, accountability, and transparency.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEasy Ways to Donate\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits are funded through a combination of sources, including grants, government funding, and donations from individuals and businesses. The reality of running a nonprofit typically involves some level of fundraising. Putting a \u201c\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/how-add-donate-now-button-any-site\u0022\u003E\u003Cspan\u003Edonate now\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u201d button on your site and other ways to donate is considered a best practice for any nonprofit.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIdeally, you should have a \u201cdonate\u201d page with multiple ways to donate, including one-time, recurring, and legacy gifts. Depending on your nonprofit, you may also set up a page with a wishlist for goods that you use regularly. You could even link to an Amazon wishlist so your supporters can order from the site and have the items sent directly to your offices.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition to a donate page, you should also have donate now buttons on various pages. For example, if you run an animal rescue, you might put a donate now button on the page listing available pets - so that it is front and center when browsing the site. You can also link to your donation page in various calls to action (CTAs).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation on Programs or Services\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofit organizations typically provide some sort of service to the community, whether it be a food pantry for people experiencing food insecurity, clothes and other items for kids in foster care, or a shelter for unhoused people. The information about your programs or services should be included in the \u201cabout you\u201d page - but it should also have its own dedicated page.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThink of it this way: if someone comes to your website looking for help, you don\u2019t want them to have to wade through a mission statement to find out what you offer. By making a separate \u201chow we can help\u201d type of page, you are making it as easy as possible for people who may need your organization to get the assistance that they need.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThis page serves an additional purpose: it tells potential supporters what you do. It can offer a more detailed breakdown of your work, which may help convince people to donate money or volunteer their time to support it. Keep your descriptions clear and easy to understand for maximum impact.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Supporters Can Help\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen someone visits your website, you want to make sure that they know right away how they can get help - and how they can help. Every nonprofit website should have a page that tells visitors exactly what they can do to get involved with their mission, from donating to volunteering to sharing information.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike the \u201chow we can help\u201d page, the \u201chow you can help\u201d section should be straightforward. Explain what your needs are, and how people can support you. If possible, you should add a volunteer form directly on the site so that people can apply to volunteer immediately. Similarly, a \u201ccontact us\u201d button will allow people to reach out if they have questions or need more information.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBe sure to include all pertinent information on the site. For example, if you can only take volunteers over the age of 16, put it on that page. If you offer internship opportunities, this would be a great place to list contact information for that program.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENewsletter Sign-Up\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating a list of contacts is incredibly important. Social media is a great tool, but your page or account isn\u2019t truly your own - and as many businesses and organizations have learned, it can be shut down, stolen, or otherwise taken out of your control. Perhaps more importantly, follows and likes on social media don\u2019t always translate to real-world action.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPeople who take the active step to subscribe to your newsletter are typically more invested in your mission. They will receive news about your work, upcoming events, and more (such as spending fundraising requests). They might even opt into other forms of communication, which can be really helpful as you build a database of donors in your\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/11-best-crms-nonprofits\u0022\u003E\u003Cspan\u003ECRM software\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA Blog\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch engine optimization, or SEO, is important for any website. Essentially, you need to produce fresh, relevant content in order to rank higher on the results page for search engine sites like Google. By consistently blogging, you can increase engagement and drive traffic to your website. This may ultimately result in more people being able to find your organization because you will appear on the first page of search results - instead of the 10th page.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBlogging for nonprofits also has the advantage of showing off your expertise, which can position you as an expert in the field and raise awareness. For example, if you run an adult literacy program, you may write about statistics related to the problem, or how to reduce the stigma around these issues. This can not only help boost website traffic - leading to increased donations and more program participants - but it could also lead to others in the field recognizing your organization\u2019s work.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos and Videos\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn 2023, it\u2019s no longer enough to have great content. Pictures and videos will help you tell the story of your organization and the work that it does. They\u2019re also a great way to add visual interest and make your nonprofit website more appealing.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOf course, there are some caveats to the use of photos and videos. You should always have permission to use the media, whether by buying digital rights or taking the pics or videos yourself. Depending on your work, you may also want to be careful not to include images of your clients (and if you do, make sure that you have a signed release).\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition, if you use photos and videos, make sure that they comply with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/news\/what-digital-accessibility-and-why-does-it-matter\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E standards. This should include closed captioning on videos and alt text on photos. Our team can help you with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Edigital accessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E if you aren\u2019t exactly sure what you should do to make your site accessible to people with various abilities.\u003C\/span\u003E\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuilding a Nonprofit Website? We Can Help.\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECertain features on nonprofit websites should be considered required - like \u201cdonate now\u201d buttons and a description of your organization\u2019s programs and services. Our team of award-winning website designers and developers can help you map out, build, and create the best possible website for your nonprofit organization.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFrom our offices in Delaware, Inlind works remotely with nonprofit clients throughout the U.S. We have deep familiarity with the needs of nonprofits and are well-versed in the software and other tools that can help nonprofits thrive. Whether your goal is to increase donations or raise awareness, we can help you get there.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWant to learn more about our services? We\u2019re here to talk. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to talk to one of our experts about your website.\u003C\/span\u003E\u003C\/p\u003E",
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                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike other organizations and businesses, it is important for nonprofits to have a website that provides essential information to visitors. But nonprofits are different from for-profit entities in several key respects. That is why it is important to have a website that is designed and developed with nonprofits in mind.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/non-profit-organizations\u0022\u003E\u003Cspan\u003Enonprofit website\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E should have seven critical items: an about us section, ways to donate, information about programs and services, ways to get involved, a newsletter sign-up, a blog, and photos and videos. Including these things can help to ensure that you\u2019re getting your message across - and reaching as many people as possible. Below, we break down each \u201cmust-have\u201d item and explain what you should include for each.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind works with nonprofits to help them design and develop websites that are specifically geared toward their work. We understand how nonprofits operate, and what their websites need to support their mission best. Reach out to talk to one of our experts about how we can help you design, develop, redesign, or optimize your nonprofit website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAn \u201cAbout Us\u201d Section\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen a person visits a nonprofit\u0027s website, it is usually for a particular reason - whether that is to learn more about a cause, seek out services, or find ways to help. Having an \u201cabout us\u201d section is critical to ensure that your organization tells its story clearly and effectively.\u0026nbsp; This is your opportunity to explain what you are doing, why you are doing it, and why others should get involved with your work.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhat should an \u201cabout us\u201d section include? For nonprofits, it should always include a mission statement. Nonprofit organizations are generally required to have a charitable purpose to qualify for 501(c)(3)\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.irs.gov\/charities-non-profits\/applying-for-tax-exempt-status\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Etax-exempt status\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. The mission statement from these filings can be added to your \u201cabout us\u201d section so that people clearly understand your work.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition, you may want to include some other information, such as:\u003C\/span\u003E\u003C\/p\u003E\n\u003Cul\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen your organization was founded;\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIts origin story;\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWho is on the Board of Directors;\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMilestones in your agency\u2019s history; and\/or\u003C\/span\u003E\u003C\/li\u003E\n\u003Cli dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFacts and figures about the work that you do (such as 3,000 hotline calls answered in 2022)\u003C\/span\u003E\u003C\/li\u003E\n\u003C\/ul\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe \u201cabout us\u201d section may also be a good place to keep important documents, such as an annual report and IRS filings. You could also include links to your social media accounts and other relevant information. For example, if your organization is listed on\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.charitynavigator.org\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003ECharity Navigator\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, you could include a link to the site so visitors can easily see your nonprofit\u2019s rating on factors like finances, accountability, and transparency.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEasy Ways to Donate\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EMany nonprofits are funded through a combination of sources, including grants, government funding, and donations from individuals and businesses. The reality of running a nonprofit typically involves some level of fundraising. Putting a \u201c\u003C\/span\u003E\u003Ca href=\u0022\/news\/how-add-donate-now-button-any-site\u0022\u003E\u003Cspan\u003Edonate now\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u201d button on your site and other ways to donate is considered a best practice for any nonprofit.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIdeally, you should have a \u201cdonate\u201d page with multiple ways to donate, including one-time, recurring, and legacy gifts. Depending on your nonprofit, you may also set up a page with a wishlist for goods that you use regularly. You could even link to an Amazon wishlist so your supporters can order from the site and have the items sent directly to your offices.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition to a donate page, you should also have donate now buttons on various pages. For example, if you run an animal rescue, you might put a donate now button on the page listing available pets - so that it is front and center when browsing the site. You can also link to your donation page in various calls to action (CTAs).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInformation on Programs or Services\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENonprofit organizations typically provide some sort of service to the community, whether it be a food pantry for people experiencing food insecurity, clothes and other items for kids in foster care, or a shelter for unhoused people. The information about your programs or services should be included in the \u201cabout you\u201d page - but it should also have its own dedicated page.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThink of it this way: if someone comes to your website looking for help, you don\u2019t want them to have to wade through a mission statement to find out what you offer. By making a separate \u201chow we can help\u201d type of page, you are making it as easy as possible for people who may need your organization to get the assistance that they need.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThis page serves an additional purpose: it tells potential supporters what you do. It can offer a more detailed breakdown of your work, which may help convince people to donate money or volunteer their time to support it. Keep your descriptions clear and easy to understand for maximum impact.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow Supporters Can Help\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen someone visits your website, you want to make sure that they know right away how they can get help - and how they can help. Every nonprofit website should have a page that tells visitors exactly what they can do to get involved with their mission, from donating to volunteering to sharing information.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELike the \u201chow we can help\u201d page, the \u201chow you can help\u201d section should be straightforward. Explain what your needs are, and how people can support you. If possible, you should add a volunteer form directly on the site so that people can apply to volunteer immediately. Similarly, a \u201ccontact us\u201d button will allow people to reach out if they have questions or need more information.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBe sure to include all pertinent information on the site. For example, if you can only take volunteers over the age of 16, put it on that page. If you offer internship opportunities, this would be a great place to list contact information for that program.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ENewsletter Sign-Up\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating a list of contacts is incredibly important. Social media is a great tool, but your page or account isn\u2019t truly your own - and as many businesses and organizations have learned, it can be shut down, stolen, or otherwise taken out of your control. Perhaps more importantly, follows and likes on social media don\u2019t always translate to real-world action.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPeople who take the active step to subscribe to your newsletter are typically more invested in your mission. They will receive news about your work, upcoming events, and more (such as spending fundraising requests). They might even opt into other forms of communication, which can be really helpful as you build a database of donors in your\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/11-best-crms-nonprofits\u0022\u003E\u003Cspan\u003ECRM software\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA Blog\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESearch engine optimization, or SEO, is important for any website. Essentially, you need to produce fresh, relevant content in order to rank higher on the results page for search engine sites like Google. By consistently blogging, you can increase engagement and drive traffic to your website. This may ultimately result in more people being able to find your organization because you will appear on the first page of search results - instead of the 10th page.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBlogging for nonprofits also has the advantage of showing off your expertise, which can position you as an expert in the field and raise awareness. For example, if you run an adult literacy program, you may write about statistics related to the problem, or how to reduce the stigma around these issues. This can not only help boost website traffic - leading to increased donations and more program participants - but it could also lead to others in the field recognizing your organization\u2019s work.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPhotos and Videos\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn 2023, it\u2019s no longer enough to have great content. Pictures and videos will help you tell the story of your organization and the work that it does. They\u2019re also a great way to add visual interest and make your nonprofit website more appealing.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOf course, there are some caveats to the use of photos and videos. You should always have permission to use the media, whether by buying digital rights or taking the pics or videos yourself. Depending on your work, you may also want to be careful not to include images of your clients (and if you do, make sure that you have a signed release).\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn addition, if you use photos and videos, make sure that they comply with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/news\/what-digital-accessibility-and-why-does-it-matter\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E standards. This should include closed captioning on videos and alt text on photos. Our team can help you with\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Edigital accessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E if you aren\u2019t exactly sure what you should do to make your site accessible to people with various abilities.\u003C\/span\u003E\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/h2\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuilding a Nonprofit Website? We Can Help.\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECertain features on nonprofit websites should be considered required - like \u201cdonate now\u201d buttons and a description of your organization\u2019s programs and services. Our team of award-winning website designers and developers can help you map out, build, and create the best possible website for your nonprofit organization.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFrom our offices in Delaware, Inlind works remotely with nonprofit clients throughout the U.S. We have deep familiarity with the needs of nonprofits and are well-versed in the software and other tools that can help nonprofits thrive. Whether your goal is to increase donations or raise awareness, we can help you get there.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWant to learn more about our services? We\u2019re here to talk. 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