15 Proven Ways To Increase Membership Sales

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                        "content": "Online membership sites can be a great way to create a stable stream of revenue for a business or organization. You can set up the site and populate it with"
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                "value": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOnline membership sites can be a great way to create a stable stream of revenue for a business or organization. You can set up the site and populate it with content that appeals to a specific segment of people. Of course, the challenge for many membership organizations is finding ways to keep membership growing.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are many different tactics that you can employ to increase membership sales, from running special promotions to hosting a contest to paying for ads. The key is to consider your current membership and what you want it to be. You can then use that information to develop a thoughtful strategy to increase membership sales, such as by offering discounted membership for students to add younger members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we help\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E design and develop beautiful, effective websites. We understand the unique needs of member sites and offer a range of services designed to help you achieve these goals. Reach out today to talk to a member of our award-winning design and development team about your membership organization website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow to Increase Membership Sales\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership site can be a great business strategy. You can create a good or service and then charge members for access. In this way, you can often generate a substantial amount of recurring income for the same amount of work.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHowever, recruiting new members can be a challenge - particularly when you have already tapped into your main sources for referrals. If your membership is stagnant, these strategies can help you generate new leads and increase sales.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer a Free Trial for New Members\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the challenges of running a membership organization is getting people to commit to a membership before knowing what they will get in return. A free trial period can help show people what they get for their money.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBe sure to capture payment details when someone signs up so that you can enroll them at the end of the trial period. However, you should send a reminder email before charging their cards. Members will appreciate this, and it will help to build trust.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPost a Training Video\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you run a membership organization, you want people to join because they want what you\u0027re offering, whether it be a product or service. Offering a free training video can be a great way to generate interest and sales. Ideally, you will collect emails as part of the training video to use later as a lead.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if you offer\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/busykidsdopiano.com\/membership\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Eonline piano lessons\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E for kids, you can offer an introductory course online. The video can be posted on your website, where parents can input their information to sample it with their kids. They might sign up on the spot because of the quality of the video - or they be enticed by later emails offering them a special discount for doing the training.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHost a Live Webinar\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to get people excited about your organization, one of the best ways to do so is by showing them what you have to offer. A live webinar can do just that by showing them what membership entails, giving them a sample of your content, and answering any questions they might have. At the same time, you can gather emails to follow up with potential leads.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs part of your webinar, you can offer a limited-time offer to attendees. This can help encourage people to sign up for membership and feel more urgent about doing so.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDevelop an Affiliate Program\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best ways to increase membership sales is through word-of-mouth. If someone has personal experience with your organization and is happy with it, they can be a great ambassador. Creating an official affiliate program is a good way to incentivize your members to reach out to their contacts and invite them to join.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003EAffiliate programs can work in different ways. You might offer discounts or a commission for referrals. Whatever program options you choose, make sure that the incentives are worth it for your members so that they are invested in getting new members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERun a Promotion\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u2019s face it - everyone loves a deal. If your sales have been slow, one way to boost them is by offering a discount or special deal. This could be anything from a BOGO (buy one get one free) deal to an additional product to a percentage-off deal. For example, Master Class is known for its \u201c\u003C\/span\u003E\u003Ca href=\u0022https:\/\/support.masterclass.com\/hc\/en-us\/articles\/9834971610263-Sending-your-gift-for-Buy-One-Get-One-promotion\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EBuy One, Get One\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u201d deal, where someone can purchase a membership and then send a membership to someone as a gift.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffering any kind of deal can be enticing to someone who is on the fence about joining. Once they become members, you can then keep them hooked by offering excellent value and high-quality products or services.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Membership Tiers\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to reach a wider audience, then you may consider offering different membership tiers. For example, if you run a professional networking organization, you could offer a lower cost limited membership for students. If you offer online classes, you could give different levels of access to classes based on membership tiers.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDoing this can give potential members more options based on their budget. Once you get them signed up for a membership, you can work hard to ensure they get a lot of value - which may lead to them continuing or even upgrading their membership.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreate Demand Through Enrollment Periods\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs we all learned during the COVID-19\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.forbes.com\/sites\/stevebanker\/2021\/10\/01\/toilet-paper-shortages-empty-shelves-and-panic-buying-just-how-bad-was-grocery-service-in-2020\/?sh=48510b8c7b1a\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Etoilet paper shortages\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, scarcity creates demand. If you notice that membership sales are lagging, you may be able to generate interest by creating a demand for your product or services through limited enrollment periods. When people can\u2019t just sign up for a membership at any time, they may be more likely to view your organization as high-value and desirable.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe key here is to create periods of time where new members can enroll and have closed membership at other times of the year. This strategy also gives you the opportunity to focus on your goods and services during closed enrollment times. Of course, you run the risk of losing potential members when enrollment is closed - but you may also see an explosion in sales when you open enrollment up because you have made membership seem desirable.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStart - or Continue - Blogging\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing is a great way to generate interest in your brand. When done correctly, it can help with search engine optimization (SEO), attract new members, and build credibility as a brand. Ultimately, this will lead to increased membership sales.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating great content - such as a blog post explaining a facet of your organization\u2019s specialty - will rank well in search results. It will also be shared by people who find value in the content. Over time, this can lead to thousands of people seeing your content and considering membership - without spending anything on advertising.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen creating a video, blog post, or another type of content, make sure that you provide clear, actionable steps that people can follow. You should also make it easy for visitors to your site to opt-in to emails and more content. By regularly sharing quality content, you can then generate more interest in membership.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsider Running Paid Ads\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media algorithms change frequently, which can make it hard to reach followers and break through the digital \u201cnoise.\u201d This can make it hard to get attention organically. A paid ad strategy can help you reach even more followers, particularly if you are smart about targeting likely members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA paid ad strategy can be run on a number of different platforms, including Facebook, Instagram, TikTok, and Google Ads. Before you develop an ad campaign, make sure that you dive into your Google Analytics and other data to ensure that you are reaching your target audience where they are most likely to be. For example, if you want Gen Z subscribers, you will likely be wasting your money by running Facebook ads - but you might succeed on Instagram or TikTok.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Automated Emails to Recapture Potential Members\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you have ever gotten an email from a company reminding you about the items that you looked at on their website or not to abandon your shopping cart, then you understand the power of automated emails. You can use the same strategy for website visitors who start but do not complete the membership process.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn the email, you may consider listing the advantages of membership - and offering a promotional code for a discount. This will encourage people to complete the process and become members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGet Rid of Coupon Codes at Checkout\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHaving a spot for a coupon code can actually cause you to lose out on membership sales. This may seem counterintuitive, but it makes sense to anyone who has ever abandoned their online shopping to go look for a coupon code. When you see the box for a coupon code, you think that you must be missing a deal - and if you don\u2019t find a coupon code, you may even abandon the process entirely in frustration.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGetting rid of the coupon code box at checkout can avoid this problem. This doesn\u2019t mean that you can\u2019t offer discounts - instead, you should set up a separate page that incorporates the discount automatically. You can then use this link in emails, ads, and wherever else you want to offer a discount.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Snippets of Content as a Teaser\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want people to sign up for a membership, you must show them what you offer. You may not want to release a full video, white paper, or webinar for free. That is where a different strategy can come into play: snippets of content.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, you may allow visitors to your site to view the first 30 seconds or a minute of a video for free. They will then get a prompt to sign up to view the rest. The trick here is to make that snippet as compelling as possible to entice visitors to want more.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHost a Social Media Challenge\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA social media challenge can greatly increase membership sales - if you do it correctly. You can do this in various ways, such as by offering giveaways and prizes related to your purpose. As part of the contest entry, you could pitch your membership - and collect emails for future marketing.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if your company offers online cooking lessons, you could do a giveaway of a set of high-end pots and pans or a specialty food package. When visitors sign up for the contest, they will get your membership pitch. They could even get additional entries for sharing the challenge, which can generate even more potential leads.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer a Registration Bonus\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the unique aspects of joining a membership organization is having an affiliation with something that matters to you. One way to increase membership sales is by acknowledging this reality with some type of membership or promotional gift. For example, you could offer a free branded hat or tote bag as a bonus for signing up for a membership.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAlternatively, you could offer something like special access to a course just for new members. The key here is to develop something that makes potential members feel special so they are compelled to complete their membership registration.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEnable the Live Chat Function on Your Membership Page\u003C\/span\u003E\u003C\/h3\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour membership page should contain detailed information about the benefits of joining. However, site visitors may still have questions even if you break everything down in granular detail.\u0026nbsp; Having a live chat option can help them get answers - and may help you\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econvert\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E visitors into members.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA live chat function is particularly useful if you notice that visitors tend to spend a fair amount of time on your membership page but aren\u2019t moving forward with the process. It can also be a way to pitch visitors and show that you value customer service.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuild A Better Membership Site With Inclind\u003C\/span\u003E\u003C\/h2\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership strategy is key to retaining existing members and attracting new ones. Whether you choose to offer a free gift, create demand with limited enrollment, or employ another tactic, you should thoughtfully consider your membership goals and how you can achieve them.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind works with membership organizations and other entities to help them create a website that meets their needs. We offer a full range of website design and development services, including\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and ongoing\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Our team has particular experience with membership sites and can advise you of different options for implementing your membership strategy.\u003C\/span\u003E\u003C\/p\u003E\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe are always here to chat with you if you\u0027d like to know more about our web design, development, and support services. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.inclind.com\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your membership website.\u003C\/span\u003E\u003C\/p\u003E\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E",
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                "processed": "\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOnline membership sites can be a great way to create a stable stream of revenue for a business or organization. You can set up the site and populate it with content that appeals to a specific segment of people. Of course, the challenge for many membership organizations is finding ways to keep membership growing.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThere are many different tactics that you can employ to increase membership sales, from running special promotions to hosting a contest to paying for ads. The key is to consider your current membership and what you want it to be. You can then use that information to develop a thoughtful strategy to increase membership sales, such as by offering discounted membership for students to add younger members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAt Inclind, we help\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/clients\/membership-organizations\u0022\u003E\u003Cspan\u003Emembership organizations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E design and develop beautiful, effective websites. We understand the unique needs of member sites and offer a range of services designed to help you achieve these goals. Reach out today to talk to a member of our award-winning design and development team about your membership organization website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHow to Increase Membership Sales\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership site can be a great business strategy. You can create a good or service and then charge members for access. In this way, you can often generate a substantial amount of recurring income for the same amount of work.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHowever, recruiting new members can be a challenge - particularly when you have already tapped into your main sources for referrals. If your membership is stagnant, these strategies can help you generate new leads and increase sales.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer a Free Trial for New Members\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the challenges of running a membership organization is getting people to commit to a membership before knowing what they will get in return. A free trial period can help show people what they get for their money.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBe sure to capture payment details when someone signs up so that you can enroll them at the end of the trial period. However, you should send a reminder email before charging their cards. Members will appreciate this, and it will help to build trust.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EPost a Training Video\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen you run a membership organization, you want people to join because they want what you\u0027re offering, whether it be a product or service. Offering a free training video can be a great way to generate interest and sales. Ideally, you will collect emails as part of the training video to use later as a lead.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if you offer\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/busykidsdopiano.com\/membership\/\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Eonline piano lessons\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E for kids, you can offer an introductory course online. The video can be posted on your website, where parents can input their information to sample it with their kids. They might sign up on the spot because of the quality of the video - or they be enticed by later emails offering them a special discount for doing the training.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHost a Live Webinar\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to get people excited about your organization, one of the best ways to do so is by showing them what you have to offer. A live webinar can do just that by showing them what membership entails, giving them a sample of your content, and answering any questions they might have. At the same time, you can gather emails to follow up with potential leads.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs part of your webinar, you can offer a limited-time offer to attendees. This can help encourage people to sign up for membership and feel more urgent about doing so.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDevelop an Affiliate Program\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the best ways to increase membership sales is through word-of-mouth. If someone has personal experience with your organization and is happy with it, they can be a great ambassador. Creating an official affiliate program is a good way to incentivize your members to reach out to their contacts and invite them to join.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cbr\u003E\u003Cspan\u003EAffiliate programs can work in different ways. You might offer discounts or a commission for referrals. Whatever program options you choose, make sure that the incentives are worth it for your members so that they are invested in getting new members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ERun a Promotion\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ELet\u2019s face it - everyone loves a deal. If your sales have been slow, one way to boost them is by offering a discount or special deal. This could be anything from a BOGO (buy one get one free) deal to an additional product to a percentage-off deal. For example, Master Class is known for its \u201c\u003C\/span\u003E\u003Ca href=\u0022https:\/\/support.masterclass.com\/hc\/en-us\/articles\/9834971610263-Sending-your-gift-for-Buy-One-Get-One-promotion\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003EBuy One, Get One\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E\u201d deal, where someone can purchase a membership and then send a membership to someone as a gift.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffering any kind of deal can be enticing to someone who is on the fence about joining. Once they become members, you can then keep them hooked by offering excellent value and high-quality products or services.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Membership Tiers\u0026nbsp;\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want to reach a wider audience, then you may consider offering different membership tiers. For example, if you run a professional networking organization, you could offer a lower cost limited membership for students. If you offer online classes, you could give different levels of access to classes based on membership tiers.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EDoing this can give potential members more options based on their budget. Once you get them signed up for a membership, you can work hard to ensure they get a lot of value - which may lead to them continuing or even upgrading their membership.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreate Demand Through Enrollment Periods\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAs we all learned during the COVID-19\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022https:\/\/www.forbes.com\/sites\/stevebanker\/2021\/10\/01\/toilet-paper-shortages-empty-shelves-and-panic-buying-just-how-bad-was-grocery-service-in-2020\/?sh=48510b8c7b1a\u0022 target=\u0022_blank\u0022\u003E\u003Cspan\u003Etoilet paper shortages\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, scarcity creates demand. If you notice that membership sales are lagging, you may be able to generate interest by creating a demand for your product or services through limited enrollment periods. When people can\u2019t just sign up for a membership at any time, they may be more likely to view your organization as high-value and desirable.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EThe key here is to create periods of time where new members can enroll and have closed membership at other times of the year. This strategy also gives you the opportunity to focus on your goods and services during closed enrollment times. Of course, you run the risk of losing potential members when enrollment is closed - but you may also see an explosion in sales when you open enrollment up because you have made membership seem desirable.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EStart - or Continue - Blogging\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EContent marketing is a great way to generate interest in your brand. When done correctly, it can help with search engine optimization (SEO), attract new members, and build credibility as a brand. Ultimately, this will lead to increased membership sales.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ECreating great content - such as a blog post explaining a facet of your organization\u2019s specialty - will rank well in search results. It will also be shared by people who find value in the content. Over time, this can lead to thousands of people seeing your content and considering membership - without spending anything on advertising.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWhen creating a video, blog post, or another type of content, make sure that you provide clear, actionable steps that people can follow. You should also make it easy for visitors to your site to opt-in to emails and more content. By regularly sharing quality content, you can then generate more interest in membership.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EConsider Running Paid Ads\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003ESocial media algorithms change frequently, which can make it hard to reach followers and break through the digital \u201cnoise.\u201d This can make it hard to get attention organically. A paid ad strategy can help you reach even more followers, particularly if you are smart about targeting likely members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA paid ad strategy can be run on a number of different platforms, including Facebook, Instagram, TikTok, and Google Ads. Before you develop an ad campaign, make sure that you dive into your Google Analytics and other data to ensure that you are reaching your target audience where they are most likely to be. For example, if you want Gen Z subscribers, you will likely be wasting your money by running Facebook ads - but you might succeed on Instagram or TikTok.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EUse Automated Emails to Recapture Potential Members\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you have ever gotten an email from a company reminding you about the items that you looked at on their website or not to abandon your shopping cart, then you understand the power of automated emails. You can use the same strategy for website visitors who start but do not complete the membership process.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIn the email, you may consider listing the advantages of membership - and offering a promotional code for a discount. This will encourage people to complete the process and become members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGet Rid of Coupon Codes at Checkout\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHaving a spot for a coupon code can actually cause you to lose out on membership sales. This may seem counterintuitive, but it makes sense to anyone who has ever abandoned their online shopping to go look for a coupon code. When you see the box for a coupon code, you think that you must be missing a deal - and if you don\u2019t find a coupon code, you may even abandon the process entirely in frustration.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EGetting rid of the coupon code box at checkout can avoid this problem. This doesn\u2019t mean that you can\u2019t offer discounts - instead, you should set up a separate page that incorporates the discount automatically. You can then use this link in emails, ads, and wherever else you want to offer a discount.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer Snippets of Content as a Teaser\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EIf you want people to sign up for a membership, you must show them what you offer. You may not want to release a full video, white paper, or webinar for free. That is where a different strategy can come into play: snippets of content.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, you may allow visitors to your site to view the first 30 seconds or a minute of a video for free. They will then get a prompt to sign up to view the rest. The trick here is to make that snippet as compelling as possible to entice visitors to want more.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EHost a Social Media Challenge\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA social media challenge can greatly increase membership sales - if you do it correctly. You can do this in various ways, such as by offering giveaways and prizes related to your purpose. As part of the contest entry, you could pitch your membership - and collect emails for future marketing.\u0026nbsp;\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EFor example, if your company offers online cooking lessons, you could do a giveaway of a set of high-end pots and pans or a specialty food package. When visitors sign up for the contest, they will get your membership pitch. They could even get additional entries for sharing the challenge, which can generate even more potential leads.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOffer a Registration Bonus\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EOne of the unique aspects of joining a membership organization is having an affiliation with something that matters to you. One way to increase membership sales is by acknowledging this reality with some type of membership or promotional gift. For example, you could offer a free branded hat or tote bag as a bonus for signing up for a membership.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EAlternatively, you could offer something like special access to a course just for new members. The key here is to develop something that makes potential members feel special so they are compelled to complete their membership registration.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch3 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EEnable the Live Chat Function on Your Membership Page\u003C\/span\u003E\u003C\/h3\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EYour membership page should contain detailed information about the benefits of joining. However, site visitors may still have questions even if you break everything down in granular detail.\u0026nbsp; Having a live chat option can help them get answers - and may help you\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/conversion-optimization\u0022\u003E\u003Cspan\u003Econvert\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E visitors into members.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA live chat function is particularly useful if you notice that visitors tend to spend a fair amount of time on your membership page but aren\u2019t moving forward with the process. It can also be a way to pitch visitors and show that you value customer service.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u0026nbsp;\u003C\/p\u003E\n\u003Ch2 dir=\u0022ltr\u0022\u003E\u003Cspan\u003EBuild A Better Membership Site With Inclind\u003C\/span\u003E\u003C\/h2\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EA membership strategy is key to retaining existing members and attracting new ones. Whether you choose to offer a free gift, create demand with limited enrollment, or employ another tactic, you should thoughtfully consider your membership goals and how you can achieve them.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EInclind works with membership organizations and other entities to help them create a website that meets their needs. We offer a full range of website design and development services, including\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/integrations\u0022\u003E\u003Cspan\u003Ecustom integrations\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E,\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/solutions\/accessibility-audits\u0022\u003E\u003Cspan\u003Eaccessibility\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E, and ongoing\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/support\u0022\u003E\u003Cspan\u003Esupport and maintenance\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E. Our team has particular experience with membership sites and can advise you of different options for implementing your membership strategy.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp dir=\u0022ltr\u0022\u003E\u003Cspan\u003EWe are always here to chat with you if you\u0027d like to know more about our web design, development, and support services. You can fill out our\u0026nbsp;\u003C\/span\u003E\u003Ca href=\u0022\/services#link1\u0022\u003E\u003Cspan\u003Eonline contact form\u003C\/span\u003E\u003C\/a\u003E\u003Cspan\u003E or hit the live chat button to speak to one of our experts about your membership website.\u003C\/span\u003E\u003C\/p\u003E\n\u003Cp\u003E\u0026nbsp;\u003C\/p\u003E\n",
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