What is conversion rate optimization?

Conversion rate optimization (CRO) is the process of creating an experience for your visitors that will convert them into customers. These can happen across your site, from your home page and pricing page to your blog, landing pages, and a contact form. You can quickly improve your conversion metrics by analyzing and adjusting your content, design, and CTAs.

{
    "jsonapi": {
        "version": "1.0",
        "meta": {
            "links": {
                "self": {
                    "href": "http:\/\/jsonapi.org\/format\/1.0\/"
                }
            }
        }
    },
    "data": {
        "type": "node--faq",
        "id": "f6e678ad-a26a-4397-a4fe-43da1c55c8d5",
        "links": {
            "self": {
                "href": "https:\/\/backend.inclind.com\/jsonapi\/faqs\/f6e678ad-a26a-4397-a4fe-43da1c55c8d5?resourceVersion=id%3A423"
            }
        },
        "attributes": {
            "internalId": 421,
            "isPublished": true,
            "title": "What is conversion rate optimization?",
            "created": "Friday, October 6, 2023",
            "changed": "2023-10-06T19:33:01+00:00",
            "metatag": [
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "title",
                        "content": "What is conversion rate optimization? | Inclind"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "description",
                        "content": "Conversion rate optimization (CRO) is the process of creating an experience for your visitors that will convert them into customers. These can happen across"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "abstract",
                        "content": "Delaware Drupal web development company specializing in custom Drupal development, real estate and rental brokerage websites, internet marketing and ecommerce"
                    }
                },
                {
                    "tag": "link",
                    "attributes": {
                        "rel": "canonical",
                        "href": "https:\/\/www.inclind.com\/faqs\/what-conversion-rate-optimization"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "name": "robots",
                        "content": "index, follow"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:site_name",
                        "content": "Inclind"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:url",
                        "content": "https:\/\/www.inclind.com\/faqs\/what-conversion-rate-optimization"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:title",
                        "content": "What is conversion rate optimization?"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:description",
                        "content": "Delaware Drupal web development company specializing in custom Drupal development, real estate and rental brokerage websites, internet marketing and ecommerce"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "place:location:latitude",
                        "content": "38.77513"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "place:location:longitude",
                        "content": "-75.13974"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:street_address",
                        "content": "119 W. Third St., Suite 6"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:locality",
                        "content": "Lewes"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:region",
                        "content": "Delaware"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:postal_code",
                        "content": "19958"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:country_name",
                        "content": "United States"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:email",
                        "content": "hello@inclind.com"
                    }
                },
                {
                    "tag": "meta",
                    "attributes": {
                        "property": "og:phone_number",
                        "content": "(800) 604-8139"
                    }
                }
            ],
            "path": {
                "alias": "\/faqs\/what-conversion-rate-optimization",
                "pid": 1122,
                "langcode": "en"
            },
            "body": {
                "value": "\u003Cp\u003E\u003Cspan\u003EConversion rate optimization (CRO) is the process of creating an experience for your visitors that will convert them into customers. These can happen across your site, from your home page and pricing page to your blog, landing pages, and a contact form. You can quickly improve your conversion metrics by analyzing and adjusting your content, design, and CTAs.\u003C\/span\u003E\u003C\/p\u003E",
                "format": "full_html",
                "processed": "\u003Cp\u003E\u003Cspan\u003EConversion rate optimization (CRO) is the process of creating an experience for your visitors that will convert them into customers. These can happen across your site, from your home page and pricing page to your blog, landing pages, and a contact form. You can quickly improve your conversion metrics by analyzing and adjusting your content, design, and CTAs.\u003C\/span\u003E\u003C\/p\u003E\n",
                "summary": ""
            },
            "f_metatag": null,
            "question": "What is conversion rate optimization?"
        },
        "relationships": {
            "contentType": {
                "data": null,
                "links": {
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/faqs\/f6e678ad-a26a-4397-a4fe-43da1c55c8d5\/relationships\/contentType?resourceVersion=id%3A423"
                    }
                }
            },
            "topic": {
                "data": [
                    {
                        "type": "topicTerm",
                        "id": "822ff0ce-d322-44c2-a2c0-9924a96ba4ed",
                        "meta": {
                            "drupal_internal__target_id": 18
                        }
                    }
                ],
                "links": {
                    "related": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/faqs\/f6e678ad-a26a-4397-a4fe-43da1c55c8d5\/topic?resourceVersion=id%3A423"
                    },
                    "self": {
                        "href": "https:\/\/backend.inclind.com\/jsonapi\/faqs\/f6e678ad-a26a-4397-a4fe-43da1c55c8d5\/relationships\/topic?resourceVersion=id%3A423"
                    }
                }
            }
        }
    },
    "links": {
        "self": {
            "href": "https:\/\/backend.inclind.com\/jsonapi\/faqs\/f6e678ad-a26a-4397-a4fe-43da1c55c8d5?resourceVersion=id%3A423"
        }
    }
}