What Are The Characteristics Of An Effective College Website?
There are several key characteristics that separate good college and university websites from bad ones. First and foremost, the structural organization of the site is paramount. Higher education sites have a wealth of pages for all of the programs offered, offices, and constituents served. These pages need to be organized and structured and in menus so that it’s easy for users to get to where they need to be.
Effective higher education websites also utilize modern design principles to establish a cohesive brand identity. Creating a website that aligns with your brand allows you to craft an exceptional brand experience for your visitors.
Finally, effective college websites feature engaging content that draws users in and keeps them on the site. Interactive elements like videos, links, and animations can all help to keep users engaged and immersed in their journey on your website.
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